FlexSenior Manager, Lifecycle Marketing
Senior Manager, Lifecycle Marketing to lead CRM program, enhance customer experience, and improve retention. Requires {#experience-years}7+ years in CRM{/id} and leadership experience.
We're hiring a Senior Manager, Lifecycle Marketing to own and lead our CRM program, driving business growth by enhancing the customer experience and improving retention.
What you’ll do
- Define and lead CRM strategy: You'll define strategic frameworks and champion the tech and tooling needed to create scalable, personalized customer journeys that align with business and product goals.
- Drive new product and lifecycle comms: Lead strategy and development of lifecycle communication for all new verticals and product launches, with a focus on advanced segmentation and user adoption.
- Establish program analytics: Define core metrics for the CRM program and individual campaigns.
- Manage and mentor a high-performing team: Providing guidance on strategy, execution, and professional growth while empowering them to own and iterate on their initiatives.
- Collaborate cross-functionally: Partnering with leaders across Product, Engineering, Marketing, and Compliance to ensure all communications meet business objectives and regulatory compliance.
Key Qualifications
- 7+ years in CRM or lifecycle marketing, with 2+ years in a leadership role, preferably within a highly regulated industry.
- Proven success: Demonstrated track record of building, scaling, and optimizing CRM programs with a direct focus on business-level impact and measurable ROI.
- Strategic and hands-on: A skilled individual contributor who can define high-level strategy and independently drive projects to completion with an outcome-oriented mindset.
- Exceptional analytical skills: Proficient at defining program-level metrics, interpreting data, and translating insights into a strategic narrative for leadership.
- Future-focused: A champion of CRM technology, adept at leveraging the latest tools for scalable, efficient, and personalized campaigns.
- Cross-functional leader: Ability to influence and lead diverse teams, driving alignment toward a shared vision in a fast-paced environment.
The compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks. For working locations in NY/NJ/CA, the base salary pay range will be $145,000 - $164,000.