PinterestData Scientist II, Growth Marketing
We are looking for a Data Scientist to join our marketing org. As a Data Scientist you introduce greater scientific rigor into the marketing measurement and optimization processes to shape Pinterest’s revenue growth and marketing strategy. The results of your work will influence and drive strategic decisions for the company - identify investment opportunities for growth, understand revenue growth and behavior, and define metrics to grow and sustain our advertiser base. You will collaborate on a wide array of business problems with a diverse set of cross-functional partners across Marketing, Product, Engineering, Analytics and others.
The role is within the Marketing team and would be supporting business marketing efforts focused on driving revenue growth for Pinterest.
What you’ll do:
- Lead the design, implementation, and continuous improvement of advanced marketing measurement frameworks and statistical models to quantify marketing ROI. Marketing channels could be different paid media, organic social, email, in person events, webinars, elearning platform etc.
- Build and deploy statistical and machine learning models such as propensity, forecasting, and lifetime value (LTV) models—to optimize marketing strategies and enhance audience targeting.
- Develop and refine attribution methodologies to evaluate the effectiveness of marketing initiatives across multiple channels.
- Assess the incremental impact of marketing activities using causal inference techniques and testing/experiment frameworks.
- Conduct deep, strategic analyses to address key business questions, such as how to improve marketing ROI, how to improve marketing budget allocation to optimize the business impact, measuring the impact of marketing in both mature and new markets, identifying opportunities to increase advertiser growth and revenue through marketing initiatives
- Translate complex analytical findings into clear, actionable insights and strategic recommendations for both technical and non-technical stakeholders, including senior leadership.
- Design, maintain, and promote dashboards and automated reporting tools to empower stakeholders with self-serve, data-driven decision-making capabilities. Build and optimize ETL data pipelines to automate reporting, support deep dive analysis and feature engineering for analytical models.
What we’re looking for:
- 3+ years of combined post-graduate academic and industry experience applying scientific methods to solve real-world problems.
- Masters degree in a quantitative field such as mathematics, statistics, computer science or engineering.
- Hands-on experiences with building marketing measurement solutions to quantify the business impact of marketing tactics and investments.
- Strong background in statistics and quantitative analysis, with experience in applying advanced statistical techniques to real-world problems.
- Expertise in at least one scripting language (ideally Python/R). Proficiency in SQL/Hive. Ability to write efficient SQL queries.
- Strong business and product sense. Strong skills in shaping vague questions into well-defined analyses and success metrics that drive business decisions.
- Excellent communication skills, able to lead initiatives and communicate findings to the leadership and cross-functional teams. Explains work and thought processes clearly and concisely.
- Experience leading key technical projects.
- Strong Experimentation background.
- Statistical rigor. Experience with causal inference projects.
In-Office Requirement Statement:
- We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
- This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.
Relocation Statement:
- This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
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