PMCBillboard: Paid Social Manager
Billboard: Paid Social Manager
The Billboard Paid Social Manager role requires a strong understanding of marketing & advertising, paired with a deep knowledge of social media. This role will help develop Billboard paid social strategies and work closely with the Post-Sale and Account Management teams on executing client campaigns and key Billboard priorities. The ideal candidate will bring a highly analytical and creative mindset to social media buying.
As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.
Responsibilities:
- Implement Billboard organic and paid campaigns across Instagram, Facebook, Twitter, YouTube, Snapchat, and TikTok
- Proficient in building out tactical strategy, audience building, content mapping, and flight recommendations
- Develop and optimize paid strategy to meet clearly defined KPIs and appropriate measurement that leads back to client and campaign goals
- Collaborate with Billboard Post-Sale team members to ensure paid media campaign strategies and execution align
- Track and monitor social campaign analytics for client reporting
- Analyze performance data to develop optimization that align with campaign goals and strategies
- Evaluate marketing plans and social strategy for key Billboard moments, tentpoles, and events and recommend improvements
- Manage paid social media budgeting and invoice reconciliation
- Monitor and manage the social media posts to ensure a positive online reception
- Act as a trusted touch point for internal stakeholders across Billboard and PMC Corp regarding campaign strategy and implementation
Requirements:
- 3+ years of paid social advertising experience
Preferred Skills:
- Experience in working with large datasets
- Excellent verbal and written communication skills
- Proficient in Excel, PowerPoint, and Keynote
- Proven ability to manage multiple projects at a time while paying strict attention to detail
- Proven ability to navigate client and external communication
- Self-starter who is comfortable with a rapidly changing environment
A good faith estimate of the salary range is $75k - $85k upon hire. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.
If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).
It’s all About You…
PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees’ needs, we are currently launching a new Flexible Vacation Policy.
At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.
About Billboard:
Billboard is the world's most influential music publication, providing breaking news, charts, reviews, and insights that define the music industry. For over 130 years, Billboard has been the definitive source for music industry professionals, artists, and fans worldwide. As part of Penske Media Corporation's portfolio, Billboard combines its rich editorial heritage with cutting-edge digital innovation, reaching millions of readers across multiple platforms. Billboard's iconic charts, including the Billboard Hot 100, remain the global standard for measuring commercial music success, while its editorial content shapes conversations about music culture, business, and artistry.
About PMC:
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Latin Music Week. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visit www.PMC.com