Integrated Marketing Campaign Lead

HackerOne is a global leader in Continuous Threat Exposure Management (CTEM). The HackerOne Platform unites agentic AI solutions with the ingenuity of the world’s largest community of security researchers to continuously discover, validate, prioritize, and remediate exposures across code, cloud, and AI systems. Through solutions like bug bounty, vulnerability disclosure, agentic pentesting, AI red teaming, and code security, HackerOne delivers measurable, continuous reduction of cyber risk for enterprises. Industry leaders, including Anthropic, Crypto.com, General Motors, Goldman Sachs, Lufthansa, Uber, UK Ministry of Defence, and the U.S. Department of Defense, trust HackerOne to safeguard their digital ecosystems. HackerOne was recognized in Gartner’s Emerging Tech Impact Radar: AI Cybersecurity Ecosystem report for its leadership in AI Security Testing and has been named a Most Loved Workplace for Young Professionals (2024).

HackerOne is at a pivotal inflection point in the security industry. Offensive security is no longer optional – it is the standard for forward-thinking companies that want to build trust and resilience in a world where AI-driven innovation and adversaries are moving faster than ever. With the industry shifting, HackerOne stands apart: we combine the ingenuity of the largest security research community with a best-in-class AI-powered platform, trusted by the world’s top organizations.

HackerOne Values

HackerOne is dedicated to fostering a strong and inclusive culture. HackerOne is Customer Obsessed and prioritizes customer outcomes in our decisions and actions. We Default to Disclosure by operating with transparency and integrity, ensuring trust and accountability. Employees, researchers, customers, and partners Win Together by fostering empowerment, inclusion, respect, and accountability.

Integrated Marketing Campaign Lead

Remote Locations: Seattle, WA; Boston, MA; Austin, TX; or Washington, DC

Position Summary

HackerOne is hiring an Integrated Campaign Marketing Manager to join the Growth team, reporting to the Senior Director of Brand and Growth Revenue.

Integrated campaigns require a blend of creativity, collaboration, and operational rigor. This role will own the development and execution of the campaign framework that connects HackerOne’s brand narrative to demand generation across growth, field, and cross-functional marketing programs. The right person will bring structure, creativity, and data-driven precision to campaign planning and execution, helping translate our messaging and market point of view into programs that drive engagement, pipeline, and revenue.

This role is focused on building and running integrated campaigns that can be activated across channels, teams, audiences, and geographies, while creating stronger alignment between brand storytelling and business results.

At HackerOne, we embrace a Flexible Work approach that gives us the freedom to do our best work while also fostering the connections and community that make us stronger. Reflecting this philosophy, this is a remote role targeted for candidates within ~50 miles of Seattle, WA; Boston, MA; Austin, TX; or Washington, DC. We believe this balance of proximity and flexibility gives Hackeronies the chance to occasionally come together – fostering collaboration, connection, and in-person moments that enrich our culture – while still preserving the benefits of remote work.

What You Will Do

Campaign Strategy & Planning

• Develop and execute multi-channel marketing campaigns that drive demand, pipeline growth, and brand awareness across target audiences and geographies

• Build campaign plans that connect audience, messaging, content, offers, channel mix, and measurement

• Create campaign briefs, goals, target audience definitions, KPIs, and testing plans

• Define and evolve scalable campaign themes and programs that can run across multiple quarters

Campaign Execution & Management

• Manage campaign launches from setup through optimization, ensuring strong execution and on-time delivery

• Coordinate campaign assets, timelines, and cross-functional workflows across marketing and go-to-market teams

• Own end-to-end channel execution across digital, content, lifecycle, field, and sales-touch programs

• Oversee campaign tracking and measurement to ensure clear visibility into performance

Cross-Functional Alignment

• Lead cross-functional alignment with Brand, Product Marketing, Growth, Demand, Field, Sales, SDR, and Regional Marketing teams to align campaigns with business priorities

• Help ensure campaigns are rooted in a clear, differentiated narrative and translated effectively into market-facing programs

• Collaborate with sales and go-to-market teams to support campaign follow-up, activation, and enablement

• Contribute to scalable campaign playbooks and templates that can be used across teams and regions

Reporting & Analysis

• Conduct ongoing campaign reporting and share actionable insights and recommendations

• Partner with marketing ops and revenue stakeholders to measure performance across lead, conversion, pipeline, and ROI metrics

• Identify opportunities to improve campaign effectiveness through audience, messaging, channel, and offer optimization

• Support a test-and-learn approach that drives continuous improvement in campaign performance

Minimum Qualifications

• 5+ years of experience in B2B marketing, with a strong foundation in campaign management, demand generation, growth marketing, or integrated marketing. Cybersecurity or AI technology experience is a plus.

• Experience supporting or managing multi-channel campaigns across a range of audiences, segments, and channels

• Strong analytical, project management, and cross-functional collaboration skills, with the ability to turn strategy into execution

• Familiarity with marketing automation, CRM, and project management tools such as Salesforce, Marketo, HubSpot, Monday.com, or Asana

• Experience using AI tools (e.g., ChatGPT) to enhance marketing workflows, content creation, campaign execution, or analysis

Compensation Bands:
Tier Guide

Tier B: $129K-$144k Base

Offers Equity

#LI-Remote

#LI-KM1

Job Benefits:

• Health (medical, vision, dental), life, and disability insurance*

• Equity stock options

• Retirement plans

• Paid public holidays and unlimited PTO

• Paid maternity and parental leave

• Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)

• Employee Assistance Program

*Eligibility may differ by country

We're committed to building a global team! For certain roles outside the United States, India, the U.K., and the Netherlands, we partner with Remote.com as our Employer of Record (EOR).

Visa/work permit sponsorship is not available.

Employment at HackerOne is contingent on a background check.

HackerOne is an Equal Opportunity Employer in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, pregnancy, disability or veteran status, or any other protected characteristic as outlined by international, federal, state, or local laws.

This policy applies to all HackerOne employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. HackerOne makes hiring decisions based solely on qualifications, merit, and business needs at the time.

For US based roles only: Pursuant to the San Francisco Fair Chance Ordinance, all qualified applicants with arrest and conviction records will be considered for the position.