KrakenSenior Director, Product Growth
Senior Director of Product Growth to lead Product-Led Growth (PLG) strategy and execution across the entire user journey.
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Proof of work
The team
Kraken is seeking a bold and deeply analytical Senior Director of Product Growth to lead our Product-Led Growth (PLG) strategy and execution across the entire user journey—from onboarding and activation to habit formation, rewards/loyalty, and long-term retention. You will be the driving force behind Kraken’s growth loops and user lifecycle optimization, delivering both velocity and depth in experimentation and impact.
This is a rare opportunity to own one of the most critical growth levers at Kraken. You’ll lead a global, cross-functional team across product, engineering, design, data, and marketing to drive exponential traction for both 0→1 products and 1→N scale products. You’ll also lead our Growth Design team and forge strong partnerships with core product leaders.
The opportunity
Own and drive Kraken’s end-to-end Product-Led Growth (PLG) strategy across onboarding, activation, engagement, rewards, habit formation, retention, and monetization.
Architect scalable growth systems—from first-touch onboarding flows to long-term loyalty mechanics—that move key business metrics and user behavior.
Build, scale, and lead a high-performing global growth team of PMs, engineers, designers (including Growth Design), analysts, and more.
Be a deeply data-driven operator: define metrics, set targets, run robust A/B experiments, and make sharp, informed tradeoffs.
Lead growth for both early-stage products (0→1) and scale existing experiences (1→N), ensuring traction across the product portfolio.
Collaborate with core product leaders, engineering, data science, marketing, and brand to align growth initiatives with broader company objectives.
Mentor and inspire the team with strategic clarity, executional excellence, and leadership gravitas.
Skills you should HODL
10+ years in product leadership, with significant time owning product growth, PLG, or lifecycle—ideally at a top-tier tech or fintech company (e.g., Revolut, Robinhood, Coinbase, etc.).
Expertise in data and experimentation—you think in funnels, cohorts, loops, and LTV/CAC. You’re fluent in setting goals, reading dashboards, and driving impact through iteration.
Experience leading rewards, loyalty, and gamification-style mechanics that drive retention and increase user lifetime value.
Demonstrated success in building and scaling high-performing, cross-functional teams globally.
Strong communication and executive presence—you can influence at every level and rally diverse stakeholders.
Proven ability to lead 0→1 product launches and scale mature products with equal energy and clarity.
Passion for crypto, financial freedom, and building at the edge of innovation.
#LI-Remote #UKEU #CANUS #LI-AG1
This job is accepting ongoing applications and there is no application deadline.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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