Marketing Analytics Senior Lead

Title: Marketing Analytics Senior Lead Location: New York City, NY; San Francisco, CA

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We’re looking for a Marketing Analytics Senior Lead to own and evolve the analytics and measurement strategy for Lifecycle & CRM marketing at Faire. This is a highly visible, high‑impact individual contributor role that sits at the intersection of Marketing, Product, Data Science, and Finance.

This role goes beyond campaign‑level analytics. You will set the analytical direction for lifecycle measurement, define how success is measured across the funnel, influence how and where we invest marketing dollars, and serve as a trusted thought partner to senior marketing and finance leadership. You’ll lead ambiguous, cross‑functional problems end‑to‑end — from framing and hypothesis development to execution, synthesis, and executive‑level recommendations.

Your work will directly shape how Faire drives sustainable, efficient growth across both the demand and supply sides of a 2-sided  marketplace through owned channels (email, push, onsite, etc.) via experimentation, and attribution.

What you’ll do 

Strategic Ownership & Leadership

• Own the end‑to‑end measurement framework for Lifecycle & CRM marketing globally, spanning aggregate performance, cohort‑level insights, and individual campaign evaluation.
• Act as the primary analytics thought partner to Lifecycle Marketing, Strategic Finance, and Marketing Leadership, influencing roadmap, prioritization, and investment decisions.
• Define and evolve north‑star KPIs and success metrics for lifecycle marketing, ensuring alignment with broader company and P&L goals.
• Lead complex, ambiguous analytical efforts that require balancing short‑term performance with long‑term customer value.

Experimentation & Casual Measurement

• Set the standard for experimentation strategy within Lifecycle/CRM, including test design, measurement rigor, and interpretation of results.
• Design, analyze, and synthesize experiments focused on driving user behavior across the retailer and brand sides of the marketplace.
• Partner with Product, Data Science, and Engineering to improve experimentation infrastructure and best practices.
• Translate experimental results into clear, actionable recommendations for senior stakeholders.

Attribution, ROI, & Forecasting

• Be the subject‑matter expert on marketing attribution for owned channels, partnering cross‑functionally to ensure correct tracking and interpretation.
• Own and evolve payback, ROI, and LTV frameworks for lifecycle marketing, informing spend allocation and growth decisions.
• Lead analyses to assess and improve attribution methodologies (e.g., scalars, incrementality approaches, MTA tradeoffs).
• Support planning, forecasting, and scenario analysis for lifecycle investments in partnership with Strategic Finance.

Insight Generation & Storytelling

• Surface proactive insights by deeply understanding how lifecycle performance trends over time, across cohorts, regions, and segments.
• Distill complex analyses into crisp narratives tailored to technical and non‑technical audiences, including executives.
• Build and own strategic dashboards and reporting that enable faster, better decision‑making across Marketing.

Org-level Impact & Leverage

• Influence analytical best practices across Marketing Analytics by setting standards for rigor, documentation, and communication.
• Mentor and level up analysts through informal coaching, feedback, and domain expertise sharing.
• Contribute to the strategic direction of the Marketing Analytics function, identifying gaps, opportunities, and scalable solutions.

Qualifications

• 8+ years of experience in analytics, strategy, consulting, investment banking, product analytics, or business operations at a high‑growth technology or marketplace company.
• Proven ability to own ambiguous, high‑stakes analytical problems end‑to‑end and drive them to clear business impact.
• Deep expertise in marketing analytics, with experience in lifecycle/CRM measurement, experimentation, and ROI analysis.
• Strong understanding of attribution methodologies and causal inference tradeoffs in a marketing context.
• Exceptional analytical rigor — able to define metrics, size opportunities, and execute complex analyses independently.
• Advanced SQL proficiency; comfort working directly with large, imperfect datasets.
• Excellent communication and storytelling skills, with experience influencing senior leaders through data.
• Strong business and product intuition, with the ability to connect analyses to broader company goals.
• Ability to lead through influence, operate autonomously, and thrive in a fast‑paced, evolving environment.

Salary Range

San Francisco, CA & New York City, NY: the pay range for this role is $181,000 - $248,500 per year. 

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future. 

Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting. 

Why you’ll love working at Faire

• We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
• We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
• We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
• We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.  To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form))

Privacy

For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)