Regional Sales Director - SEA

WatchGuard Technologies is  seeking an experienced and dynamic Sales Leader to drive revenue growth and manage a high-performing sales team in the ASEAN region within the cybersecurity industry. The ideal candidate will have a deep understanding of the IT cybersecurity landscape, a proven track record of success in B2B sales though 2-tier distribution model with a cybersecurity vendor, and a minimum of six years of experience managing a regional sales team. This role requires a strategic thinker with a hands-on approach to leadership, who can coach and mentor a team to exceed sales targets while fostering a collaborative and customer-centric culture.

Key Responsibilities:

• Sales Strategy & Execution:

Develop and execute a comprehensive regional sales strategy to achieve and exceed revenue targets.

Analyze market trends, competitive landscape, and customer needs to identify new business opportunities and expand market share.

Oversee the entire sales cycle from lead generation to deal closure, ensuring a consistent and effective sales process.

Work closely with marketing, product, and inside sales teams to align sales efforts with overall business objectives.

• Team Leadership & Management:

Lead, mentor, and motivate a regional team of sales professionals.

Provide ongoing coaching, performance feedback, and professional development to help team members achieve their full potential.

Conduct regular one-on-one meetings and team reviews to track progress, identify challenges, and celebrate successes.

Recruit, onboard, and train new sales talent as needed to build a strong and sustainable team.

• Sales Performance & Reporting:

Set clear sales goals, quotas, and KPIs for the team and individual contributors.

Monitor and analyze sales data, pipeline health, and key metrics to forecast revenue and report on progress to senior leadership.

Ensure accurate and timely data entry into the CRM to maintain a clean and reliable sales pipeline.

• Customer & Partner Relations:

Build and maintain strong relationships with distributors and channel partners.

Act as a senior point of contact for complex deals and escalations.

Represent the company at industry events, conferences, and customer meetings to promote our brand and solutions.

Qualifications:

• Minimum of 6 years of experience managing a small regional sales team in cyber security
• Proven background and experience in IT cybersecurity with a vendor is mandatory.
• Demonstrated ability to meet and exceed sales quotas consistently.
• Understanding of cybersecurity products and services (e.g., network security, endpoint protection, cloud security, identity and access management, secure Wi-Fi, MDR, NDR).
• Strong leadership, coaching, and team-building skills.
• Excellent communication, presentation, and negotiation skills.
• Proficiency with CRM salesforce.com
• Ability to travel in ASEAN as needed.