Research Analyst

JOB PURPOSE

The Research Analyst will be a cornerstone of DEPT's growing research department, with a focus on quantitative research and data-driven insights (but capacity to abridge to qualitative methodologies). Leveraging platforms like GWI, this role will support client projects, media planning, and strategic initiatives. The ideal candidate will have a strong foundation in quantitative research, coupled with either experience or the capacity to develop expertise in the area of quantitative field research. Beyond technical expertise, the role demands collaboration across teams, ownership of high-priority projects, and a proactive approach to enabling others to use research insights effectively.

KEY RESPONSIBILITIES

• Serve as the go-to expert for GWI and other key research tools, leveraging these platforms for tasks such as audience profiling, media planning, and customer journey mapping. Stay ahead of industry trends to ensure the team is equipped with the latest capabilities, providing training and knowledge sharing to maximize impact across the agency;
• Conduct in-depth audience segmentation, demographic profiling, and behavioral analysis for client projects;
• Build scalable dashboards, templates, and methodologies that can be used across DEPT® teams;
• Ensure insights are actionable, concise, and tailored to the specific needs of strategists, creatives, and account teams;
• Explore opportunities for quantitative field research, including developing methodologies and processes to collect and analyze firsthand data;
• Supporting the development of a global center of excellence for research at DEPT®. The goal is to deliver consistent, high-quality insights for top global clients, positioning research as an integral, monetized service within the agency.
• Document best practices and create guides to promote broader adoption of research capabilities.
• Support with researching for pitches, client briefs, and larger projects;
• Take responsibility for research deliverables, ensuring high quality and timely outputs;
• Collaborate with strategists and other departments to design methodologies that meet client objectives.

WHAT WE ARE LOOKING FOR

• At least 3 years of experience in quantitative research or data analytics (preferably within advertising, marketing, or consulting);
• Advanced knowledge of GWI or similar platforms, with hands-on experience in building dashboards and conducting in-depth analysis;
• Demonstrated ability to explore and implement quantitative field research methodologies, or a strong interest in developing this capability;
• Excellent analytical skills with the ability to synthesize data into actionable insights;
• Highly organized with strong time management skills to handle multiple projects simultaneously;
• Familiarity with customer journey mapping, media planning, social media platforms, analytics tools, and emerging trends in advertising, marketing, and technology;
• Experience in using AI tools (e.g., ChatGPT) to streamline research and enhance insights. A total nerd at heart that gets joy from “tinkering”;
• Passion for data-driven decision-making and enthusiasm for empowering others;
• Located in Macedonia and directly available to start working;
• Full professional proficiency in the English language (both written and spoken).

WE OFFER

• Hybrid working: you have the choice to work from our office or remotely.
• Monthly public transportation card as part of our ongoing effort to protect the environment.
• Stay happy and healthy with a contribution to your health through the OpenUp platform and access to private health insurance.
• Health and wellness benefits through a Sportmaster card with which you may do sports activities each day in different locations.
• Profit-sharing bonuses at the end of each year along with a referral bonus upon each successful hire.
• Refreshments are provided in the office all week, as well as drinks at 4pm on a Friday (more details about the office life can be found here);
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.