Head of B2B Integrated Campaigns

Who Are We?

Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman.

P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

The Opportunity

We are seeking a strategic and execution-oriented Head of B2B Integrated Campaigns to lead the development and orchestration of full-funnel, revenue-driven marketing campaigns.

This leader will own the end-to-end campaign strategy across channels — including ABM, digital, content, paid media, SEO/SEM collaboration, events, and lifecycle — ensuring integrated programs drive measurable pipeline and revenue impact.

The ideal candidate understands that modern B2B growth requires holistic search alignment, tight integration with revenue marketing, strong analytics rigor, and cross-functional execution excellence.

What You’ll Do

Revenue-Driven Integrated Campaign Strategy

• Develop and execute full-funnel, multi-channel integrated campaigns aligned to revenue goals.
• Translate business priorities into cohesive campaign themes and plays across segments and ICPs.
• Ensure campaigns are aligned to pipeline targets, sales motions, and account priorities.
• Own campaign calendar, prioritization, and resource allocation.

This role is accountable not for campaign activity — but for campaign contribution to pipeline and revenue.

ABM-Centric Revenue Marketing Orchestration

As ABM is a focused revenue marketing approach:

• Partner with the ABM team to build scalable integrated programs that support named account and segment-based strategies.
• Ensure event activations, digital programs, paid search, content, and lifecycle work together around account priorities.
• Collaborate with the Events team to scale execution support for ABM-related activations.
• Test, measure, and refine scalable ABM campaign frameworks.

Holistic Search & Channel Alignment

Work closely with SEO and SEM teams to:

• Align paid and organic strategy to campaign themes.
• Ensure SERP dominance on priority keywords tied to campaign goals.
• Integrate keyword insights from paid search into content and organic strategy.
• Drive consistent messaging across ads, landing pages, and organic listings.

This leader will treat search as one coordinated revenue channel, not siloed tactics.

Cross-Functional Campaign Integration

Drive orchestration across:

• Digital marketing (paid media, search, display)
• Content and messaging
• Field and event marketing
• Lifecycle / marketing automation
• Sales enablement
• Product marketing

Ensure every campaign has:

• Clear positioning
• Cohesive messaging across touch points
• Coordinated channel sequencing
• Defined success metrics

Performance & Analytics Partnership

Partner closely with the Head of Marketing Analytics to:

• Define campaign performance frameworks
• Measure influence on pipeline and revenue
• Establish reporting cadence and optimization loops
• Use data to continuously refine targeting, messaging, and channel mix

Move beyond MQL metrics to revenue accountability.

Team Leadership & Operational Excellence

• Lead and develop a high-performing integrated campaigns team.
• Build scalable campaign playbooks and repeatable processes.
• Improve campaign briefing, execution workflows, and cross-team collaboration.
• Ensure disciplined project management and timeline execution.

What Success Looks Like

• Integrated campaigns consistently drive qualified pipeline growth.
• Strong alignment between campaign strategy and sales priorities.
• ABM programs scale effectively with operational support.
• Clear reporting on campaign contribution to revenue.
• SEO, SEM, digital, events, and lifecycle programs operate as a coordinated system.
• Campaign velocity improves without sacrificing quality.

About You

• 10+ years in B2B marketing, with significant experience in integrated campaigns and demand generation.
• Proven experience owning revenue or pipeline targets.
• Strong ABM experience in mid-market or enterprise environments.
• Deep understanding of paid and organic search integration.
• Experience partnering with analytics teams to drive data-informed optimization.
• Experience leading cross-functional marketing initiatives.

Skills & Competencies

• Revenue-first mindset
• Strong strategic planning and execution capabilities
• Ability to balance long-term brand building with short-term pipeline needs
• Exceptional cross-functional leadership and stakeholder management
• Analytical and performance-driven
• Clear communicator with executive presence

The reasonably estimated base salary for this role ranges from $230,000 to $275,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.

What Else?

In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves. 

At Postman we value in person collaboration. We are in office 5 days a week for all roles based out of our hubs in San Francisco Bay Area, Boston, Austin, Tokyo and London. For roles based in Bangalore, employees currently work in the office three days a week and will transition to five days per week by the end of the year. We were thoughtful in our approach which is based on collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our in office model will be shared knowledge, brainstorming sessions, communication, and building trust in-person that cannot be replicated via zoom.

Our Values

At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

Equal opportunity

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.