VantiveAssociate Director, Provider Marketing/Product Lead
Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver.
We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.
Your Role at Vantive:
As the Associate Director Provider Marketing for the US Chronic Business, you will be the strategic and operational engine behind the planning and execution of growth and strategic initiatives supporting large dialysis organizations, key providers, and new product development. This includes new and updated programming, economic initiatives, co-branding, shared decision-making, and product and service launches. You will work cross-functionally with US Commercial, Global Marketing, Product Marketing, Clinical, Contracting and Creative teams to ensure the strategy and execution are delivered on time, on brand, and with measurable impact.
Position Overview:
Work with the US sales and marketing teams along with internal cross-functional teams to educate customers on the value proposition of our comprehensive solution set, building brand awareness & positioning; customizing offerings to enable success most effectively.
Advance PD innovation in the US, driving successful project plans for pending service and product launches.
Represent Vantive as the subject matter expert and US leader of PD therapy with large customers.
Track and measure key KPIs to provide insights into program successes and opportunities for improvement including customer success metrics.
Advance key strategic initiatives that are most important to our customers and their success
What you'll be doing:
Develop short- and long-term provider-focused marketing strategy – including growth initiatives, KPIs, and communication.
Lead the planning, implementation, and rollout for assigned programs and tactics to ensure they deliver against defined strategies.
Develop project plans for the product and service launches, including new/creative business growth strategies through marketing efforts, partnering with Global Marketing and commercial partners.
Execute and oversee day-to-day marketing activities for the US large dialysis organization portfolio, creating a strong marketing plan that incorporates market trends, customer needs, internal stakeholder dynamics and incorporate insights into strategy and tactical execution.
Partner with the US marketing team on the downstream marketing strategy activities with involvement in promotional materials, webinars, fact sheets, white papers, sales collateral & website content, and online media presence, while overseeing their production and placement. Leverage digital tools and analytics to optimize marketing efforts and enhance customer engagement.
What you'll bring:
Bachelor’s Degree Required in Marketing, Business, Communications, or related field. MBA a plus. Healthcare, medical device, medical technology, or pharmaceutical industry experience preferred.
10 or more years of experience in marketing, marketing operations, product management, project management, or relevant experience; inclusive of 5 or more years of leading complex programs or projects on scale
Proven track record in successfully launching marketing initiatives and managing project teams.
Effective communication and teamwork skills.
Strength in building relationships with customers & Key Opinion Leaders.
Ability to develop and execute communication plans, messaging, and branding campaigns.
Ability to travel up to 20% (domestic or international).
Proven project management skills with the ability to juggle multiple priorities and deadlines across a matrixed team.
Excellent communication and collaboration skills, with a history of working cross-functionally with marketing, clinical, product, and global teams.
A proactive, detail-oriented mindset and a passion for bringing meaningful healthcare innovations to life through compelling storytelling and execution.
A talent for turning complex topics into clear, well-designed content that supports the customer’s journey.
Familiarity with digital marketing channels, tools (e.g., CMS, marketing automation platforms), and metrics.
We understand compensation is an important factor as you consider the next step in your career. At Vantive, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $172,000 - $195,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.
US Benefits at Vantive
This is where your well-being matters. Vantive offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical, dental and vision coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Aon Pooled Employer Plan (“Aon PEP”), Vantive’s 401(k) retirement savings plan, to help you prepare for your future. The Aon PEP is designed to help improve retirement outcomes by providing retirement resources more efficiently. The plan offers a robust set of investment options, financial education, and a suite of resources to support your retirement goals.
We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Vantive’s US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Vantive
Equal Employment Opportunity
Vantive is an equal opportunity employer. Vantive evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic. Know Your Rights: Workplace Discrimination is Illegal
Reasonable Accommodation
Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link
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