ApolloGTM Strategy & Operations Manager - Analytics & Intelligence
About the Role
Apollo is seeking a GTM Strategy & Operations Manager to join our Revenue Operations Strategy & Operations team. This role sits at the center of our Go-To-Market organization and is responsible for ensuring our data, forecasting, and GTM performance metrics are accurate, trusted, and accessible across the business.
You will work closely with BI/Analytics, Sales Ops, CS Ops, Finance, and GTM leadership to build a reliable source of truth across our ARR waterfall, define core revenue and customer metrics, and deliver insights that inform GTM strategy and execution. This is a highly cross-functional, high-impact role for someone who enjoys combining deep analytics with operational problem solving.
What You’ll Do
- Build and maintain source-of-truth reporting across the ARR waterfall, including key dimensionality, and GTM Scorecard metrics.
- Partner with BI/Analytics to develop scalable data models and dashboards that ensure data confidence and consistency for GTM stakeholders and analytics communities.
- Define, document, and operationalize core GTM metrics, including logo definitions, ARR growth and accounting logic, funnel metrics, retention, and expansion.
- Develop and maintain advanced SQL-based analyses to support forecasting, pipeline health, performance tracking, and strategic decision-making.
- Deliver clear, actionable insights to GTM and RevOps leadership to support planning, prioritization, and execution.
- Support operational analytics initiatives such as source attribution, channel and partner performance, and funnel optimization across Sales and Customer Success.
- Ensure Salesforce data is well understood, modeled correctly, and effectively leveraged in reporting and analysis.
Qualifications and Experience
- Expert-level SQL skills, with the ability to build complex, performant queries and data models.
- Strong experience working with Salesforce data and architecture.
- Advanced proficiency in data visualization and storytelling using tools such as Tableau, Looker, or similar.
- Experience in Revenue Operations, GTM analytics, or Strategy & Operations, preferably across Sales and Customer Success.
- Strong understanding of B2B SaaS GTM motions, including acquisition funnels, retention, and expansion.
- Ability to translate ambiguous business questions into structured analyses and insights.
- Excellent communication skills and comfort working cross-functionally with technical and non-technical stakeholders.
- 5+ years of experience in Sales Operations, Revenue Operations, or a related role.
- Experience working in fast-paced, product-led, high-growth SaaS companies.
- Exceptional skills in cross-functional collaboration, data analysis, and operational problem solving.