Growth Marketing Intern

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations: Austin, Texas

About the Role

The Self-Serve Team is responsible for Cloudflare’s PLG business that serves ~20% of the internet. We run growth marketing and product experimentation across all product categories including Application Services, Cloudflare One and Developer Platform, and all Plans such as Free, Pro, Business & Enterprise. We work to grow the business by understanding our customers’ needs at every stage of their journey from Awareness to Activation to Expansion and Retention. 

We are looking for a detail-oriented Growth Marketing Intern to own the transformation of our marketing and transactional emails for our high-volume Self-Serve business (Free, Pro, and Business plans) and help develop and document our messaging strategy.

Responsibilities

• Update our email templates following recommendations from our recent email audit ensuring all emails are accurate, on-brand and follow email best practices. 
• Update the multi-step logic behind all our automated email workflows following recommendations from our recent email audit.
• Update and maintain our messaging matrix to map out possible customer states to the correct recommended messaging and email templates.
• Map out the customer journey for each customer type and each product, across all channels as a whole and then, separately, across the website (all domains and subdomains including error pages, turnstile, ai., blog. etc) and the customer dashboard.
• Update and maintain our messaging matrix to match the map above.
• Help define and update the messaging framework for the self-serve persona.

 

Must-Haves:

• Current enrollment in a Bachelor’s or Master’s degree program in Marketing or Business Administration.
• Available for a full-time 12-week internship, working from our Austin office 3-5 days a week.
• A can-do attitude to help you navigate obstacles and make progress despite challenges.
• Exceptional attention to detail.
• A strategic outlook. You are able to step back from individual marketing initiatives and see how they all interact, overlap and affect the customer experience at a higher level.
• Excellent communication skills. You can articulate complex processes clearly and document your work so others can build upon it.
• An ownership mentality. You are driven to take a project from an ambiguous problem statement to a working solution.

Desirable Skills, Knowledge, and Experience:

• Experience with email marketing, in particular, and marketing strategies and tactics in general.
• Experience using Iterable or a similar email platform. 
• A strong understanding of what Cloudflare does and how it helps our customers. 
• Good knowledge of the internet and how websites/apps are being built, secured and improved in the backend.

 

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.