OpenAIBrand Identity Designer
ABOUT THE TEAM:
OpenAI didn’t begin as a traditional company. It began as an idea: that artificial intelligence could be developed in a way that benefits everyone. As a creative team, our role is to help make sure the work behind that idea is understood, as it leaves the lab and meets the world.
This company works at the frontier of intelligence. Like any frontier, it’s unfinished, constantly shifting, and still being explored. Our job is to stay close to that uncertainty and help shape how this story gets told, in a way that feels grounded and human. We do this through campaigns, launches, films, brand systems, and work that doesn’t fit neatly into any of those categories yet. This team is for people who want to help shape something from the beginning.
About the Role
We’re looking for a Brand Identity Designer to define and evolve the visual language of OpenAI. This design role is about crafting the identity, typography, logos, brand guidelines and systems that help the world understand our work. You’ll shape how our story is told across products, campaigns, events and out‑of‑home experiences.
To us, creativity is a team sport. Ideas get better when you talk them through and build on each other’s thinking. We value curiosity over certainty, kindness over ego, and the ability to balance craft with decisiveness.
This role is based in San Francisco. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.
In this role, you will:
Define and evolve our visual identity: Develop logos, typography and color systems that anchor OpenAI’s brand. Keep guidelines current while preserving what makes our identity recognizable.
Build and maintain brand systems: Create scalable templates, component libraries and documentation for web, animation, print and out‑of‑home so anyone can produce on‑brand work.
Collaborate across disciplines: Partner with product, marketing, engineering and other creatives to ensure interfaces, icons, typography, campaigns and storytelling all feel like part of the same family. Translate product design language into expressive brand applications.
Steward brand operations: Audit visuals, provide feedback, and develop toolkits that help teams apply guidelines consistently. Champion unified expression across channels and mediums.
You might thrive in this role if you:
5+ years of experience in brand or identity design with a portfolio that shows logo development, identity systems and multi‑channel applications.
Expertise in typography, color, layout and motion. Skilled in tools like Figma, Illustrator and other Adobe Creative Suite programs.
Experience building documented design systems and working across digital and physical mediums (web, print, animation, environmental graphics).
Ability to collaborate with cross‑functional teams and communicate your ideas clearly.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.