Startup Growth Marketing Manager

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What's the opportunity?

You’ll own growth marketing for our startup segment turning partner access, program perks and ecosystem credibility into predictable acquisition, activation and retention. This role is part of our startup programs team spanning growth and marketing and is accountable for building repeatable demand engines, running experiments across product and marketing channels, and translating ecosystem relationships into measurable commercial results.

What will I be doing?

Strategic Planning & Execution

• Own the annual growth marketing plan for how we show up digitally for startups, aligning paid, owned and partner channels to drive demand.
• Translate partner-led opportunities (VCs, accelerators, tech partners) into marketing campaigns.
• Prioritize funnels and high potential cohorts based on commercial impact and scale potential.
• Define KPIs, own attribution for multi-touch partner ecosystems and build dashboards that tie marketing activity to customers and revenue.

Content & Thought Leadership

• Create content that drives discoverability and conversion (case studies, playbooks, founder stories, newsletters).
• Ensure content maps to funnel stages and supports acquisition and activation goals.
• Test new program offers that deliver value to founders and drive demand.

Acquisition & Co-marketing

• Design and run performance acquisition across startup communities, search, social, display and partnerships to drive traffic and conversions.
• Build co-marketing activations with VCs, accelerators and platform partners to improve reach.
• Market virtual and in-person events to drive mindshare and customer engagement.
• Launch cohort or seasonal campaigns targeting VC/accelerator-backed startups and measure downstream logo and revenue impact.

Experimentation & Optimization

• Run a disciplined experimentation program (A/B tests, funnel tests, landing pages, creatives, copy) with clear hypotheses and success criteria.
• Surface statistical learnings, codify wins and scale reliable growth levers into repeatable or sunset projects.
• Create and test guerilla & experimental campaigns

Program, Brand & Messaging

• Develop and enable a clear Intercom for Startups brand & messaging guide
• Refine and position startup program benefits clearly to the market
• Create outbound messaging and tactics.

Cross-functional Collaboration

• Partner closely with the startups team to get closer to both customers and partners and ensure we deliver value to both.
• Partner Marketing, Sales, Product, Customer Support and Customer Success to validate experiments, scale successful plays and ensure product decisions are informed by startup behaviour.

What skills do I need?

• 4+ years of growth, performance or product marketing experience in B2B SaaS with end-to-end ownership of acquisition, activation and lifecycle.
• Proven experience building paid and partner-led acquisition channels that generated measurable pipeline and revenue.
• Strong experimentation discipline and statistical literacy, you design tests, interpret results and scale winners.
• Deep familiarity with startup ecosystems (VCs, accelerators, incubators) and experience activating those networks.
• Excellent analytics skills comfortable with SQL
• Operational experience with marketing automation: Clay & Marketo.
• Clear, direct communicator who can write positioning, run campaigns and present ROI to senior stakeholders.

Bonus skills & attributes

• Experience running marketing programs
• Product-led growth (PLG) experience
• AI first mindset
• Prior hands-on experience in either the San Francisco or London startup ecosystems.

Benefits

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews - we reward great work!
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Flexible paid time off policy
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too
• MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done

Policies

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.