Brand Creative Designer

Our Journey

ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

The Role

We’re looking for a Brand Creative Designer to strengthen our centralised brand and narrative capability within the Regional Marketing team.

Based in Malaysia, you will drive brand system excellence and messaging consistency across markets — ensuring ShopBack shows up with clarity, confidence, and commercial impact.

This is a high-ownership role. You’ll act as both a brand steward and creative driver — shaping scalable brand frameworks while delivering high-impact campaigns that fuel growth.

Your Adventure Ahead

• Brand Stewardship & Visual Leadership

• Translate brand strategy into scalable visual systems and integrated campaign platforms.

• Develop, refine, and maintain brand guidelines that work across 13 markets.

• Elevate design and visual standards across touchpoints through strong typography, layout, colour systems, and hierarchy.

• Safeguard and evolve ShopBack’s identity while enabling thoughtful market flexibility.

• Narrative & Messaging Frameworks

• Craft strong, insight-led brand copy and narrative frameworks that articulate our value proposition clearly.

• Build messaging systems that align regional direction with local nuance.

• Ensure tone of voice consistency across campaigns, product launches, and growth initiatives.

• Campaign & Commercial Impact

• Develop compelling visuals assets for integrated marketing campaigns across channels.

• Partner with Growth teams to deliver performance-driven creative that balances bold storytelling with measurable outcomes.

• Cross-Functional Collaboration

• Work closely with Growth, Product, Commercial, and Local Market teams to align creative with business priorities.

• Present and articulate creative rationale confidently, influencing stakeholders through clarity and strategic thinking.

• Creative & Execution Excellence

• Deliver high-quality creative at speed, with exceptional attention to detail.

• Build repeatable systems that increase velocity without compromising brand integrity.

• Innovation & Creative Evolution

• Push creative boundaries while maintaining brand coherence.

• Leverage AI-powered tools to enhance ideation, production, and experimentation.

Essential to Succeed

• Minimum 2-3 years of relevant design experience, ideally in a fast-paced e-commerce, tech, or agency environment.

• Strong narrative brand copywriting skills with the ability to translate strategy into compelling messaging frameworks.

• Proven experience in brand system design and guideline development.

• Strong visual fundamentals (typography, layout, colour theory, visual hierarchy) with the ability to craft visual narratives and articulate design rationale .

• Experience developing integrated, commercially-driven campaigns.

• Ability to confidently present and defend creative rationale to cross-functional stakeholders.

• High attention to detail with the ability to thrive in a fast-paced growth environment.

• Ability to balance bold creative thinking with disciplined brand consistency.

• Nice to Have

• Experience across both offline and digital channels (OOH, social, paid media, CRM, app/web).

• Familiarity with AI-powered creative tools to enhance productivity and experimentation.

• Proficiency in additional languages to support regional storytelling.

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!

We are committed to protecting your data and ensuring fairness in our recruitment process. We may use automated tools, including AI, to help our team screen applications, match candidates to roles, generate interview notes, and review assessments. These tools assist our recruiters and interviewers and they do not make final hiring decisions. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting dpo@shopback.com.