Group Product Marketing Manager

What you’ll do as a Group Product Marketing Manager at Vanta:

• Define and manage go-to-market strategy for Vanta’s GRC offering, including messaging, positioning, launch planning, field enablement, and customer adoption

• Craft differentiated messaging and positioning based on a deep understanding of customer needs, competitive landscape, and product capabilities.

• Partner with Product Management to shape the roadmap and influence product development through customer and market insights.

• Enable Sales and Customer Success teams with compelling collateral, battlecards, pitch decks, and competitive positioning.

• Collaborate with Demand Generation, Brand, and Content teams to create campaigns that drive awareness and adoption.

• Own product marketing KPIs, track performance, and optimize campaigns based on data-driven insights.

• Be a champion for the customer—bringing the voice of the customer into your everyday work.

How to be successful in this role:

• Have 7+ years of Product Marketing experience, with an emphasis on B2B SaaS

• Security/Compliance experience is not required, but definitely a plus

• Experience working closely with Product, Sales, and Marketing teams

• Ability to manage multiple projects simultaneously in a fast-paced environment

• Have curiosity and a learning-oriented mindset, able to identify and translate the importance of compliance frameworks across a variety of industries and regions

• Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience

• Find delight in understanding how things work and then explaining your newfound knowledge to others