Full-Stack Marketing Manager

Position: Full-Stack Marketing Manager

Salary: PHP 80,000 - PHP 120,000/month

Working Hours & Conditions: Aligned with New Zealand hours; full-time (remote)

Holidays: NZ Holidays

ABOUT THE COMPANY: 

The company is a premium property developer based in Tauranga, specializing in high-quality, sustainable residential communities across the Bay of Plenty. With over a decade of expertise, the company manages the full development lifecycle—from land acquisition and architectural design to construction and sales.

Known for integrity and innovation, they deliver "move-in ready" turnkey homes characterized by modern aesthetics, premium finishes, and functional urban design. Their portfolio includes successful subdivisions and boutique terraced housing in sought-after locations like Matua and Ohauiti, focused on creating long-term value for homeowners and the local community.

OVERVIEW:

The company is seeking a highly capable Full-Stack Marketing Manager to drive lead generation, brand growth, and campaign performance across multiple residential property developments in New Zealand.

This is a hands-on role combining strategy, digital advertising, CRM/funnel management, and creative execution, including the ability to produce small graphic design tasks using Adobe Illustrator.

The role will also play a key part in managing the launch of our new website, coordinating with designers and developers, and ensuring alignment with marketing objectives. 

RESPONSIBILITIES:

• Marketing Strategy & Campaign Planning:

• Develop and execute monthly & quarterly marketing plans

• Plan campaigns for new property launches & sales phases

• Define target audiences (FHBs, Investors, Downsizers)

• Monitor competitors & market positioning

• Manage marketing budgets

• Digital Advertising Management:

• Create, manage, and optimise Meta Ads (Facebook / Instagram)

• Manage Google Ads (Search / Display)

• Run retargeting campaigns

• Conduct A/B testing (creatives & copy)

• Monitor CPL, CTR, and conversions

• Improve campaign ROI

• Lead Funnel & CRM Management:

• Manage HubSpot CRM (pipelines, tagging, automation, scoring)

• Manage Mailchimp/email campaigns

• Optimise landing pages & lead capture flows

• Maintain database quality

• Content & Brand Management:

• Plan and schedule social media content

• Coordinate marketing assets (renders, brochures, ads creatives, emails)

• Ensure brand consistency

• Collaborate with designers/video editors when required

• Graphic Design (Light Production):

• Edit/update marketing materials using Adobe Illustrator

• Create simple graphics (social posts, ads creatives, flyers, icons)

• Perform quick brand updates without outsourcing delays

• Website Project Management (Critical):

• Manage launch of new the company's Developments website

• Coordinate with designers, developers, and SEO specialists

• Ensure marketing alignment & conversion optimisation

• Oversee ongoing updates post-launch

• Analytics & Reporting:

• Prepare weekly & monthly performance reports

• Track leads, CPL, traffic, conversions

• Provide improvement recommendations

• Identify & resolve performance gaps

QUALIFICATIONS:

• Essential:

• Proven digital marketing experience

• Strong Meta Ads & Google Ads knowledge

• CRM/funnel experience (HubSpot preferred)

• Email marketing (Mailchimp or similar)

• Adobe Illustrator proficiency

• Strong English communication

• Analytical/data-driven mindset

• Experience managing websites/projects

• Tools:

• HubSpot

• Mailchimp

• Meta Ads Manager

• Google Ads

• Adobe Illustrator

• Website CMS (WordPress or similar)

• Canva (optional)

PREFERRED SKILLS (nice to have):

• Property / real estate marketing experience
• Landing page optimisation
• Copywriting ability
• SEO understanding
• Canva / Adobe Creative Suite familiarity
• Video editing basics (bonus)

Performance KPIs (Examples):

• Cost per lead (CPL)
• Leads generated per month
• Landing page conversion rates
• Ad CTR & ROAS
• Email open/click rates
• Website conversion performance