Content Marketing Lead

About Writesonic

We're making Generative Engine Optimization (GEO) as essential as SEO. Our platform helps brands track and improve their visibility across AI search platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Companies like Amazon, Unilever, and Acer use us to win in AI search.

We're YC-backed and competing in a market where AI discovery is exploding (companies report 10-12% of high-intent leads now come from AI search, up 400%+ YoY).

About the Role

We're looking for a Content Marketing Lead who produces high-quality content fast. Not a content strategist who creates briefs and delegates. A writer who ships.

You'll own every piece of written content at Writesonic: blog posts, case studies, data research reports, thought leadership for the founder's LinkedIn, social posts, newsletters, whitepapers, and sales enablement materials. You're the voice of the company.

The split: 60% thought leadership and brand content, 40% sales enablement and demand gen content.

What makes this different: You're building the content engine for a category that's being defined right now. We have 500M+ conversations of proprietary AI search data, enterprise customers like Amazon and Unilever, and the most complete GEO platform in the market. The stories are there. Nobody's telling them yet. That's your job.

What You'll Do

Own Thought Leadership & Brand Content (60%)

• Write various content pieces per month: blog posts, guides, data studies, industry analysis
• Ghostwrite the founder's LinkedIn posts (5x/week) with data insights, customer wins, and industry takes
• Package proprietary data from 500M+ AI conversations into research reports that journalists cite and marketers share
• Create social content for product launches, partnerships, and company milestones
• Write and ship a weekly newsletter with original insights (not just curated links)
• Develop long-form whitepapers and benchmark reports (e.g., "State of AI Search 2026")
• Build comparison and alternative pages that rank and convert
• Write guest posts and contributed articles for Search Engine Journal, Search Engine Land, and similar publications

Create Sales Enablement & Demand Gen Content (40%)

• Write case studies with real metrics: "How [Company] increased AI visibility by X% with Writesonic"
• Create one-pagers, battlecards, and ROI frameworks the sales team uses daily
• Write landing page copy for verticals (ecommerce, SaaS, finance, agencies)
• Develop email sequences for enterprise nurture and PLG onboarding
• Create webinar scripts, event materials, and speaker briefs
• Write product-led content: feature deep-dives, use case guides, getting started docs

Build the Content System

• Create a repeatable content calendar tied to product launches, data releases, and industry events
• Build templates and playbooks so content quality stays high at speed
• Use AI tools daily to research, draft, and iterate (you should be faster than any traditional writer)
• Track content performance: organic traffic, lead gen, citation in AI platforms, sales team usage
• Maintain the brand voice guide and make sure everything Writesonic publishes sounds like Writesonic

What We're Looking For

• 4+ years in B2B SaaS content marketing, ideally at companies in $2M-$20M ARR range
• Published portfolio showing range: blog posts, case studies, data-driven research, social content
• Has written for a technical audience (SEO, marketing ops, growth) without dumbing things down or using jargon
• Can write a compelling 2,000-word article in a day, not a week
• Experience ghostwriting for founders or executives on LinkedIn/Twitter
• Has created content that directly generated pipeline or influenced deals (not just page views)
• Understands SEO deeply enough to write content that ranks, not just reads well
• Comfortable interviewing customers for case studies and extracting the metrics that matter
• Power user of AI tools. Uses AI to go 3x faster, not to produce generic output
• Strong editorial eye. Can self-edit ruthlessly. Hates filler, fluff, and AI-sounding copy
• Knows the difference between content that looks good and content that drives action
• Experience with Webflow, WordPress, or similar CMS (can publish without help)

Bonus Points

• Background in SEO, GEO, or AI search (you already understand the category)
• Experience at a company where you were the first or only content person
• Active personal blog, newsletter, or LinkedIn presence
• Has worked with data teams to turn proprietary datasets into published research
• Experience creating content for both self-serve and enterprise audiences

Why Join Writesonic?

• You'll define the voice of a new category, not just write about an existing one
• Work directly with the founder. Your content shapes how the market thinks about AI search
• Access to 500M+ conversations of proprietary data. No other content marketer in this space has this
• Remote-first culture with flexibility and ownership
• Join at the inflection point where GEO becomes as essential as SEO

Ideal Fit

You've been the content engine at a growing SaaS company. You wrote the blog posts, the case studies, the founder's tweets, and the sales one-pagers. You didn't wait for a content strategy deck. You shipped. You have strong opinions about what good B2B writing looks like (hint: it doesn't sound like a robot wrote it). You use AI tools daily but your output sounds distinctly human. You're fast, opinionated, and obsessed with quality. You want to build the content machine for the category that will reshape digital marketing.