Product Marketing Manager

About Nayya

Founded in 2019, Nayya is on a mission to connect people’s most important information, so they can thrive in their health and wealth. Powered by AI and advanced analytics, Nayya’s platform transforms complex benefits experiences into intuitive, seamless, and ongoing interactions—meeting people meeting people's real world needs. As a trusted platform and partner to leading employers, benefits solutions, and HR tech providers, Nayya unlocks long-term value through helping employees live more resilient lives. Backed by strategic investors like ICONIQ, Felicis Ventures, SemperVirens, Workday Ventures, MetLife Nextgen Ventures, and ADP Ventures, Nayya is ushering in the future of health and wealth for all.

Nayya is looking for a Product Marketing Manager. In this role, you will be at the intersection of product, marketing, and sales. At Nayya, the Marketing team doesn’t just launch products—we unlock growth. We craft positioning that resonates, build pricing and packaging strategies that sell, and develop value-stories and pitch materials that win. This role is for someone who thrives in a complex and fast-paced environment, working closely with product and customer-facing teams. This role will require a product marketer who excels at storytelling, has a proven record of launching products, and can seamlessly translate our product innovations into compelling narratives.

Responsibilities

• Market Positioning and Messaging: Develop and refine product positioning, messaging, and value propositions tailored to target audiences based on research, market insights and product knowledge. Translate this messaging into core assets.
• Product Go-to-Market Strategy (GTM) & Launch: Lead the planning and execution of GTM strategies for product launches and new features to drive awareness and support key growth opportunities.
• Market & Competitive Analysis: Conduct market research and competitive analysis to understand industry trends, customer needs, and competitor offerings to position Nayya as a leader in the employee benefits space.
• Revenue Enablement: Create compelling sales tools, presentations, case studies, and collateral to equip the sales team with the resources they need to effectively communicate product value.
• Customer Insights and PersonasDevelop and maintain detailed customer personas, leveraging data to understand buyer journeys and inform marketing strategies.
• Cross-Functional CollaborationWork closely with product, sales, and marketing teams to align on goals, priorities, and messaging to ensure a unified and effective approach.
• Subject Matter ExpertiseBecome a product subject matter expert, evangelist and cross-functional leader who unites teams to drive business results.

Must-Haves

• 4+ years of experience in product marketing, preferably in B2B2C markets, with experience selling into HR teams
• Proven expertise in product launches, product positioning, and messaging
• Excellent storytelling and communication skills with a strategic mindset focused on long-term growth
• Analytical mindset with experience in market research, competitive analysis, and interpreting product performance metrics
• Experience supporting sales enablement and creating effective go-to-market collateral

The salary range for New York based candidates for this role is $113,000-$146,000. We use a location factor to adjust this range for candidates that are located outside of geographic region of our New York office. Placement within the salary band is determined based on experience.

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Nayya is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics