Director of Demand Generation

Vapi (/ˈVɑːpi/):

We are entering our next phase of hypergrowth and need a world-class demand generation leader to build a scalable marketing engine.
Revenue acceleration, enterprise pipeline creation, and category leadership in voice AI agents require a strategic and data-driven growth function.
This role will define and execute the vision for the entire marketing funnel while directly influencing aggressive revenue targets.

30 Day:
- Audit current funnel performance, pipeline sources, CAC efficiency, and attribution models.
- Align with Sales, Product, Customer Success, and executive leadership on revenue targets and ICP prioritization.
- Assess current ABX motion, marketing automation stack (HubSpot, Salesforce), and campaign performance.
- Identify immediate pipeline acceleration opportunities.
60 Day:
- Launch a refined, comprehensive demand generation strategy aligned to revenue expansion goals.
- Implement or optimize account-based experience (ABX) programs targeting enterprise accounts.
- Build structured marketing dashboards tracking pipeline creation, conversion rates, CAC, ROAS, and LTV.
- Begin scaling team structure across digital, content, lifecycle, and events.
90 Day:
- Deliver measurable pipeline growth aligned to quarterly revenue targets.
- Execute integrated multi-channel campaigns across paid digital, content, webinars, and industry events.
- Operationalize AI-driven GTM workflows (intent signals, enrichment, Clay workflows, campaign automation).
- Establish marketing as a predictable, data-driven revenue engine.

Bay Area-based with a Bachelor’s degree in Marketing, Business, or a related field.
8+ years of progressive marketing experience with at least 4 years in senior leadership roles.
Proven success in building and scaling demand generation functions with measurable revenue impact in high-growth environments.
Experience marketing to developer platforms, API-first companies, or technical audiences.
Strong executive presence with experience presenting to C-suite and board-level stakeholders.
Skilled in ABX strategies, marketing automation (HubSpot), CRM systems (Salesforce), and funnel analytics.
Deep understanding of digital marketing channels, attribution modeling, and full-funnel optimization.
Experienced in leveraging AI-driven GTM tooling (intent-based targeting, enrichment, automation workflows).
Proven team builder who develops high-performing, performance-oriented marketing teams.

Details

Location

We are entering our next phase of hypergrowth and need a world-class demand generation leader to build a scalable marketing engine.
Revenue acceleration, enterprise pipeline creation, and category leadership in voice AI agents require a strategic and data-driven growth function.
This role will define and execute the vision for the entire marketing funnel while directly influencing aggressive revenue targets.

30 Day:
- Audit current funnel performance, pipeline sources, CAC efficiency, and attribution models.
- Align with Sales, Product, Customer Success, and executive leadership on revenue targets and ICP prioritization.
- Assess current ABX motion, marketing automation stack (HubSpot, Salesforce), and campaign performance.
- Identify immediate pipeline acceleration opportunities.
60 Day:
- Launch a refined, comprehensive demand generation strategy aligned to revenue expansion goals.
- Implement or optimize account-based experience (ABX) programs targeting enterprise accounts.
- Build structured marketing dashboards tracking pipeline creation, conversion rates, CAC, ROAS, and LTV.
- Begin scaling team structure across digital, content, lifecycle, and events.
90 Day:
- Deliver measurable pipeline growth aligned to quarterly revenue targets.
- Execute integrated multi-channel campaigns across paid digital, content, webinars, and industry events.
- Operationalize AI-driven GTM workflows (intent signals, enrichment, Clay workflows, campaign automation).
- Establish marketing as a predictable, data-driven revenue engine.

Bay Area-based with a Bachelor’s degree in Marketing, Business, or a related field.
8+ years of progressive marketing experience with at least 4 years in senior leadership roles.
Proven success in building and scaling demand generation functions with measurable revenue impact in high-growth environments.
Experience marketing to developer platforms, API-first companies, or technical audiences.
Strong executive presence with experience presenting to C-suite and board-level stakeholders.
Skilled in ABX strategies, marketing automation (HubSpot), CRM systems (Salesforce), and funnel analytics.
Deep understanding of digital marketing channels, attribution modeling, and full-funnel optimization.
Experienced in leveraging AI-driven GTM tooling (intent-based targeting, enrichment, automation workflows).
Proven team builder who develops high-performing, performance-oriented marketing teams.