Social Media Content Creator

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role:  Social Media Content Creator

Location:  Mumbai, India 

About the role: 

• As a Social Media Content Creator within U-Studio (OLIVER’s in-house agency for Unilever), you will create high-impact, culture-first social content for 2–3 FOODS BUSINESS GROUP brands.
• The role is hands-on and creator-led: you’ll ideate, shoot, edit, and package content designed to perform across Instagram, YouTube Shorts (and TikTok where applicable), staying native to each platform’s formats, trends, and algorithm signals.
• You will be responsible for turning everyday food moments into “scroll-stopping” visual stories reacting quickly to cultural conversations, trending audio/edits, and seasonal moments, while keeping the work on-brand and performance-driven.
• You’ll also collaborate closely with Influencer and GenAI teams to scale outputs efficiently and improve effectiveness.

What you will be doing: 

• Concept and produce platform-native short-form videos and visual assets (shooting + editing).
• Create reactive/trend-led content quickly, linking brands to current cultural moments.
• Build flexible asset kits that can be adapted across multiple formats while maintaining brand consistency.
• Apply and evolve brand guidelines into content that feels authentic to Indian audiences and each platform.
• Work with analytics to learn what’s working and optimise future content (hooks, watch time, engagement, etc.).
• Stay ahead of platform changes, emerging formats, and new creator styles to keep brands competitive.

 What success looks like:

• Content that consistently drives strong engagement and positive brand sentiment versus category benchmarks.
• Faster turnaround from idea to publish - without compromising quality.
• Brands showing up credibly in culture (not just copying trends).
• A distinct, elevated visual style that makes food content feel premium, sensorial, and shareable.

What you need to be great in this role: 

• 3-5 yrs of experience in social media content creation, with a portfolio demonstrating exceptional social media content creation, with strong examples from both FOODS BUSINESS GROUP and premium/FMCG brand content worlds
• 3-5 yrs of visual storytelling expertise that connects platform-specific techniques to measurable engagement outcomes
• Proven ability to identify and capitalise on cultural trends before they peak
• Expertise in **Adobe Creative Suite** *(particularly Premiere Pro and After Effects)* and mobile editing applications
• 3-5yrs of experience creating content that performs exceptionally well across Instagram, YouTube Shorts, and emerging platforms
• A talent for translating technical product benefits into visually compelling narratives
• The ability to work at pace without sacrificing quality, thriving in high-pressure environments
• An eye for the next big visual trend and how to authentically connect it to FOODS BUSINESS GROUP brands
• Native-level fluency in Hindi and/or a regional Indian language, and fluent in English (spoken and written you will work with an international team)
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

 

Req ID: 16946

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.