BinanceGrowth Manager (Australia)
Growth Manager to drive user acquisition, activation, and retention for Binance in Australia.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Role Overview
We are looking for a data-driven and commercially minded Growth Manager to drive user acquisition, activation, and retention for Binance in Australia.
This role goes beyond performance marketing — it is about building sustainable, compliant growth engines in a market where trust, regulation, and user education are critical.
You will own the end-to-end growth funnel, from first touch to active trader, while balancing efficiency, brand, and regulatory constraints.
Responsibilities:
Own the Full Growth Funnel
Drive performance across:
Acquisition (new users)
Activation (KYC → first trade)
Retention (repeat usage)
Identify drop-offs and optimize conversion at every stage
Build and continuously refine AU-specific growth playbooks
Performance Marketing & Channel Optimization
Manage and optimize key channels:
Paid media (Google, Meta, programmatic)
Affiliates & referral programs
SEO / landing page optimization
Work closely with global teams to adapt strategies to AU constraints
Focus on quality users, not just volume
Campaign Strategy (Compliance-First)
Design campaigns that drive growth while staying within:
Regulatory requirements
Internal compliance guidelines
Shift away from “hype-led” campaigns → value-led, education-driven growth
Develop localized messaging that builds trust and credibility
Data, Insights & Experimentation
Own key growth metrics:
CAC
Conversion rates (KYC, first trade)
Retention / activity rates
Run structured experiments (A/B testing, funnel optimization)
Translate data into clear, actionable insights
Product & Cross-Functional Collaboration
Work closely with:
Product teams (UX, onboarding flows)
PR & brand (message alignment)
Community & events (offline → online conversion)
Ensure growth efforts are fully integrated, not siloed
Local Market Intelligence
Develop deep understanding of:
Australian user behavior
Competitive landscape (local exchanges, fintech apps)
Banking/payment constraints
Be the local voice of the user in growth decisions
Requirements:
Experience
4–7+ years in growth, performance marketing, or product marketing
Strong experience in Australia market
Experience in crypto, fintech, or high-growth tech companies preferred
Proven ability to manage full-funnel growth, not just top-of-funnel
Skills
Strong analytical skills (comfortable with data, dashboards, attribution)
Hands-on experience with paid media & growth tools
Understanding of conversion optimization & user psychology
Ability to balance short-term performance vs long-term brand
Mindset (Critical for AU Market)
Pragmatic, not hype-driven
Thinks in systems and scalable growth loops
Strong judgment in a regulated / sensitive environment
Comfortable operating with constraints and ambiguity
High ownership — acts like a business owner, not a channel manager
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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