Product Marketing Manager

About Zeller

At Zeller, we’re champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up reimagining business banking and payments.

We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash flow, help them get paid faster, and give them a better understanding of their finances. So we’re hard at work building the tools to make it happen.

Zeller is growing fast, backed by leading VCs, and brings together a global team of passionate payment and tech industry professionals. With an exciting roadmap of innovative new products under development, we are building a supportive and high performing team to inspire change in the outdated banking solutions. If you are passionate about innovation, thrive in dynamic environments, embrace new possibilities, hate bureaucracy, and can’t think of anything more exciting than evolving the status-quo, then read on to learn more. 

Zeller is searching for a hands-on and growth focused product marketer to bridge the gap between Marketing and Product , deploy the optimal positioning, and then drive adoption of Zeller features and products from existing and new customers.

Through your deep understanding of Zeller’s merchants, combined with creative growth, marketing and communications skills, you will deliver compelling positioning for every Zeller product and our broader ecosystem; execute impactful cross-channel product launches; build resources, enablement, and campaigns that communicate a benefits-focused narrative; and use your well-honed growth marketing skills drive multi-product adoption to ensure that Zeller becomes their main financial institution.

Role Responsibilities:

• Track and analyse product adoption funnel performance, with continuous optimisation to accelerate growth 
• Develop product positioning, value props, and benefits messaging across all Zeller features and products to be used across marketing, PR, and sales
• Own go-to-market and launch planning for product and feature releases
• Partner with CRM, Demand Generation, SEO and Web, PR, Content, Paid and Social Media team members to build acquisition, lifecycle, and x-sell campaigns that drive rapid product adoption
• Work with Product Managers to understand product analytics and lifecycle, to identify new opportunities to x-sell products and drive adoption
• Develop sales enablement materials, including one-pagers and collateral
• Build a strong understanding of merchant requirements and pain points to help advise benefits messaging
• Collaborate with design to develop product marketing and assets for use in email, website, and campaigns
• Support cross-functional marketing / growth team initiatives

Your Skills and Experience:

• 2+ years of experience in a product marketing or go-to-market capacity at a multi-product software or SaaS company
• You've worked closely with Product Managers to represent market requirements and understand the GTM strategy
• Proven ability to drive product adoption amongst existing and new customers
• Experience utilising data and understanding funnels to identify hacks / opportunities to drive utilisation through effective targeting, offers, and campaigns
• You've crafted compelling value propositions, positioning and product messaging
• An excellent collaborator and influencer, with experience working and leading cross-functional projects
• Effective project management skills
• Agile, ambitious, and motivated to be the best at everything you do
• Tertiary education, or a track record of relevant experience that proves it wasn’t needed

The 'Nice to Haves':

• Previous experience in the B2B fintech industry, particularly working with a product "ecosystem"

How we work

At Zeller, we thrive on the energy and fast pace that comes from in-person collaboration and this role is based in our Melbourne CBD office with a general expectation of 4 days on-site per week with an option of 1 day WFH.

Like the rest of the team, you’ll benefit from

A competitive salary package, including equity;

A balanced, progressive, and supportive work environment;

Excellent parental leave and other leave entitlements;

A fantastic office environment;

Endless learning and development opportunities;

Plenty of fun and social opportunities - we love to come together as a team;

An ability to influence and shape the future of Zeller as our company scales both domestically and globally;

Being part of one of Australia’s most exciting scale-ups.

At Zeller, we celebrate diverse perspectives and experiences, and strongly encourage people of all backgrounds and identities to apply to join our team.

We want you to be able to show up at your best during the recruitment process. Please, let us know if you require any accommodations during your interview process with us.