12GoProduct Manager, Growth (Paid & Organic Marketing)
You'll be the product owner for our marketing technology stack — the infrastructure that connects our platform to the channels where travellers discover us. This is a technical PM role at the intersection of product, engineering, and marketing. You won't be running campaigns yourself; you'll be building and improving the products and systems that make campaigns possible, measurable, and scalable.
Your scope spans three areas: Paid Acquisition (PPC & Mobile), Technical SEO, and LLM Discovery - a new frontier where we're making our inventory accessible to AI agents and chatbots.
What You’ll Own
1. Paid Acquisition & Mobile
- Integrations with Google Ads and other ad platforms using APIs and Tag Manager
- Internal campaign management to scale across markets
- Mobile growth (App campaign, AppsFlyer, Firebase)
- Attribution systems (Web to App, affiliate tracking, UTMs)
2. Technical SEO
- Core SEO infrastructure: sitemaps, indexing, robots.txt, meta tags, redirects, URL structure
- Partner with SEO/content teams and manage content delivery at scale
- SEO tools such as Google Search Console and Semrush
3. LLM Discovery (AI)
- Build strategy for visibility in AI/LLM platforms
- Develop integrations to distribute inventory to AI ecosystems
Must-have
- 4+ years of experience in Product Management or MarTech
- Experience with growth and performance marketing.
- Google Ads + attribution knowledge
- Mobile measurement + ATT experience
- Understanding of technical SEO
- Comfortable owning backlogs, writing specs, and driving sprints
Nice-to-have
Experience with marketing tools, consent/privacy, and affiliate systems
Exposure to LLM/AI discovery
Marketplace/e-commerce/OTA background
Engaging work on a product that enables millions of travelers to book their trips daily;
Full-time remote working: 5 days week, 8 hours per day;
Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);
Internal growth and mobility opportunities;
Competitive annual leave, sick leave, and public holidays;
Annual company offsite in Thailand;
High-growth start up international environment.
Why This Role
- Broad ownership across PPC, SEO, and AI
- Work on cutting-edge LLM discovery
- Impact millions of travelers across markets
- Lean, high-ownership team