Digital Marketing Manager

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

As a member of the Digital Marketing team, you will lead the strategy and execution of high-impact paid campaigns across channels like Search, Social, Display, and CTV to drive qualified pipeline and revenue. You will manage and pace multi-million-dollar media budgets, making data-driven allocation decisions to maintain a strong return on ad spend while ensuring high lead quality. Working closely with Product Marketing and Sales, you’ll define targeted messaging and audience segments to evolve our narrative across the full funnel. In this performance-driven role, you will be responsible for continuous optimization, developing testing roadmaps, and translating complex data into actionable insights for stakeholders across the organization.