Marketing Operations Specialist - Email Builder

The Marketing Operations Specialist is a highly motivated and detail-oriented Marketo program and Email Specialist who is responsible for building, optimization, and reporting on our Marketo driven email programs, which play a critical role in generating demand across our business. The ideal candidate is a data driven marketer who is passionate about using Marketo to drive amazing experiences which drive engagement and conversations.

Responsibilities:

• Configure, test & deploy high-volume mass email distributions and automated email programs in Marketo
• Be a point-of-contact for marketing automation program build requests
• Manage multiple marketing automation projects under a deadline
• Implement dynamic content, segmentation, triggers, smart lists, and filter logic
• Collaborate with our Data Engineer to report on program performance to key stakeholders
• Have a passion for Marketo and other Marketing technology tools
• Bring high energy and enthusiasm to a rapidly changing environment
• Understanding of JIRA in order to help manage the intake of new projects and requests.
• Experience in HTML and CSS is a plus
• Provide support and performance insights to non-technical users
• Prior Marketo experience preferred.

Qualifications:

• Deep knowledge of the fundamentals of email marketing
• Minimum of 1-2 years hands-on marketing automation platform experience (Marketo preferred)
• Bachelor’s degree
• Collaborative team player who is eager to jump in and learn
• Analytical mindset
• Strong written and communication skills
• Must have strong organizational skills, attention to detail, and the ability to prioritize in a changing environment
• Marketo Certified Associate and/or Marketo Certified Expert credentials – preferred

The Ideal Candidate 

• Expert-level working knowledge of Marketo 
• You have a passion for marketing SaaS solutions, connecting customer needs with product capabilities, and driving performance results 
• You enjoy solving problems and are good at crafting creative solutions 
• You communicate clearly and effectively with cross-functional groups and senior management 
• You are used to being a SME in Manrketing Automation best practices
• You have previous experience working with Scrum Methodology