Vice President, Marketing Business Operations and Transformation

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.

So, what’s the role all about?

Act as the operational leader and strategic partner to the CMO, responsible for driving marketing effectiveness, enabling data-driven decisions, and leading transformation initiatives that accelerate growth and scale.

How will you make an impact?

CMO Strategic Partner & Marketing Business Leadership

• Act as a trusted advisor to the CMO on performance, investment decisions, and strategic priorities
• Translate marketing strategy into operational plans, targets, and execution frameworks
• Drive operating cadence (QBRs, MBRs, exec reporting, planning cycles)

End-to-End Marketing Performance Ownership

• Own the marketing performance model across pipeline, revenue contribution, and ROI
• Ensure single source of truth for metrics across Marketing, Sales, and Finance
• Deliver actionable insights, not just reporting

Transformation & Change Leadership

• Lead enterprise-level initiatives such as:
• AI in marketing
• Funnel redesign / GTM shifts
• Productivity and efficiency programs
• Drive adoption and behavior change, not just implementation

Operating Model & Ways of Working

• Define how marketing operates across:
• Functions
• Regions
• Segments
• Establish clear governance, accountability, and decision frameworks
• Remove friction between teams (a big hidden value of this role)

Planning, Budgeting & Investment Strategy

• Own annual and quarterly planning processes
• Align spend to growth priorities and measurable outcomes
• Provide the CMO with clear trade-off scenarios and investment recommendations

 Martech, Data & AI Enablement

• Own the capability roadmap (not just tools)
• Ensure data enables:
• Targeting
• Measurement
• Personalization
• Partner with IT/Data to build a future-ready architecture

Cross-Functional Alignment (Critical)

• Be the primary interface between Marketing and:

• Revenue Operations (pipeline + conversion)

• Finance (ROI, planning)

• Drive shared accountability for revenue outcomes

Team Leadership

• Lead a consolidated or federated team across:

• Marketing Ops

• Analytics

• Martech

• Program Management

• Build a high-credibility, high-impact function (not seen as support)

What’s in it for you?

Join an ever-growing, market disrupting, global company where the teams – comprised of the best of the best – work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NiCE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NiCEr!

About NiCE

NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.

Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.

NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.