Marketing Lead and Content Strategist

About Shadow Light StudiosShadow Light Studios is a global creative team that builds high performance content for creators, founders and brands. We move fast, think creatively and specialise in storytelling built for Instagram, YouTube, LinkedIn and Twitter. Our team has worked with Monster Energy, Apple, Apple Music, Logan Paul, Machine Gun Kelly and Golden Goose. We build full content systems that help clients grow fast and stay consistent.

Marketing Lead and Content Strategist

Here is the clearest way to put it.Your number one job is to grow Caleb’s personal brand.Your ideas, your strategy and your content plans will decide how we get from 12,000 followers to 50,000 and then to 100,000. Everything else in the role supports that goal.

You will shape what we post, why we post it and how every piece of content moves us forward. You will also build the marketing flow for the SLS brand so the content you plan eventually converts to real sales.

This is a creative and strategic role.Not just posting.Not just managing tasks.You are the thinker and the driver.

What You Will Do

Grow the brand• Build the full strategy for Caleb’s Instagram, YouTube, LinkedIn and Twitter• Create content plans that grow followers, improve reach and deepen the audience• Study analytics, understand what works and decide what we should double down on• Turn ideas, stories and insights into content that feels real and performs well

Lead the creative direction• Shape scripts, hooks and concepts• Guide editors, producers and designers• Review and refine edits so they match the strategy and the brand voice

Make sure the system runs smoothly• Plan content calendars• Organise filming days• Coordinate with the team• Make sure content gets published consistently

What You Bring

• A strong understanding of social content and storytelling• Prior editing experience so you can guide creative decisions• Clear thinking and the ability to turn ideas into content that works• Confidence in leading people and giving feedback• Good organization and the ability to handle a fast moving workflow• A genuine interest in growing personal brands and building audiences

Compensation and Benefits

• Competitive salary based on experience• Direct work with top creators and global brands• Ownership, creative freedom and room to grow• A chance to build a brand from the inside and see your ideas come to life• A strong team of editors, producers and creatives supporting you• Flexible, results focused culture• Exposure to international level content and systems