Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership

Klaviyo is looking for an experienced Content Marketing Lead to own the strategy, development, production, and performance of global campaign, demand generation, and thought leadership content. This role sits at the intersection of storytelling, pipeline generation, and editorial operations. You’ll lead the creation of content that builds market trust, shapes perception, supports go-to-market priorities, and drives measurable business outcomes across segments and regions. You’ll partner closely with product marketing, PR, brand, sales, regional marketing, events, customer marketing, and external agencies to turn complex ideas into high-impact content programs that resonate globally. This person will own content from ideation through publication and measurement across formats including gated assets, research reports, one-pagers, landing pages, webinars, interactive experiences, articles, executive bylines, customer stories, video, and audio. A critical part of this role is helping Klaviyo modernize how content gets made. The ideal candidate has hands-on experience building or operating AI-assisted editorial production systems, including vibe coding workflows in tools like Claude Code or Claude CoWork, and can help improve the speed, consistency, and scalability of content production globally. Experience with AirOps is a strong plus.