ViatrisHead of Marketing (m/w/d)
Mylan Germany GmbH
At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.
Viatris empowers people worldwide to live healthier at every stage of life.
We do so via:
Access – Providing high quality trusted medicines regardless of geography or circumstance;Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and Partnership – Leveraging our collective expertise to connect people to products and services.
Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.
For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world.
The Role & What You Will Be Doing
Every day, we rise to the challenge to make a difference and here’s how the Head of Marketing Germany (m/w/d) role will make an impact:
- Lead the marketing team, fostering a culture of curiosity, challenging status quo and high-performance
- Develop, implement marketing strategy for Viatris field force promoted brands in Germany to further advance the business and provide marketing guidance for other Viatris Business areas too.
- Prepare and drive the successful launch of innovative patented Rx products, including pre-marketing period, defining specific timelines, resources, budgets and stakeholder responsibilities in close collaboration with other functions e.g. Medical, Market Access, Operations, etc. and in alignment with Brand guidelines
- Coach and manage team members, building their capabilities and facilitate way of working fitting the innovation model and spread them among the organization
- Overall forecast and budget responsibility for respective brands, requiring close collaboration with and driving sales teams and operations
- Assess and analyze brand, market and competitors through gathering customer insights and competitive information; identifying drivers and refining segmentation according to customer needs.
- Drive digital and omnichannel transformation
- Work directly with the BU Heads, other functions, regional and global colleagues in order to ensure a well-aligned marketing development strategy for the German market
- Manage external and internal partners for marketing activities on the assigned products (agency, consultants, internal centers of excellence, etc.) to comply with deadlines and ensure best results on the assigned projects.
- Ensure adherence with compliance policies, and applicable laws and regulations.
About Your Skills & Experience
For this role, we’re looking for a candidate who has an effective combination of the following qualifications, skills and experiences:
- Masters's degree in Business Administration, Marketing, or related field. Bachelors degree in Life Sciences preferred
- Minimum 8-10 years of marketing experience in the Innovative pharmaceutical / biotech industry, with at least five years in a leadership role
- Proven track-record in launching innovative patented Rx products, leading cross functional teams at country level and representing the country in global cross functional teams
- Good / practical knowledge/ work experience of the German pharmaceutical market
- Proven sales representative experiences
- Strong analytical- and strategic capabilities, able to articulate a focused and business-oriented marketing strategy
- Proficiency in digital marketing, omnichannel engagement, and data-driven decision-making, including the use of AI tools
- Profound business knowledge and ability to analyze key business performance indicators
- Strong leadership skills including presentation, negotiation, and decision-making skills
- Strong Team management skills, ability to drive a team of professionals to high performance in a motivating manner
- Excellent German and English language skills, both written and oral
At Viatris, we are dedicated to building a truly diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t fully align with every requirement, we still encourage you to apply. You may just be the right candidate for this or other roles.
Why Viatris?
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. You will also have the opportunity to access excellent career progression opportunities and work-life balance initiatives.
Diversity & Inclusion at Viatris
At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be. If you would like to know more about what diversity, equity and inclusion means to us, please visit https://www.viatris.com/en/Careers/Diversity-and-Inclusion
Sustainability at Viatris
Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life, recognizing that our actions affect the stakeholders and communities we serve. To learn more about our efforts, please visit https://www.viatris.com/en/about-us/corporate-responsibility
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer.