VP, Product Management

Our Journey

ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

About the Role

We are looking for a seasoned product leader with extensive B2C/B2B2C experience. This person is responsible for developing the Group’s overall product strategy for user growth, user engagement, and customer retention, and implementing the product roadmap alongside engineering, marketing, commercial, and operations counterparts. More specifically, we are looking for a candidate who has the experience and passion in achieving exponential product growth via scalable content strategies and AI/ML capabilities.

In addition, as this role will be part of the company’s leadership team, the candidate is expected to possess a holistic leadership toolkit that demonstrates strong communication and stakeholder influence and problem-solving skills, as well as a high bar for performance management.

Responsibilities

• User Growth: Work with Marketing team to expand user acquisition channels, improve user acquisition funnels, and optimize user acquisition costs. Uncover new user acquisition opportunities.
• Customer Lifecycle Management: Develop features and programs that increase user engagement, customer frequency, stickiness, and retention, and ultimately customer lifetime value.
• Data-Informed Decision-Making: Drive experimentation at scale leveraging best-in-class statistical techniques. Drive and sustain adoption of advanced customer analytics and segmentation capabilities.
• Content Strategy: Develop new and viable use cases related to shopping and rewards by testing content strategies that we do not possess today.
• Content Management: Ensure that current and future content strategies can scale with the requisite processes, systems, and tools.
• Cross-Functional Execution: Work closely with engineering, marketing, commercial, and operations teams across all 13 offices to bring the product roadmap to life.
• Company Leadership: Effectively influence and implement the company’s agenda and priorities across the layers of the organization.

Requirements

• Experience: 12+ years in product management, at least 5 years in leadership positions
• Technical Knowledge: Proficient with product discovery, project management, product design, data analytics. Familiar with software development, AI/ML, automation.
• Analytical Skills: Demonstrated ability to break down complex problems into specific and clear areas of opportunities.
• Strategic Thinking: Demonstrated ability to connect the big picture to the ground and vice versa.
• User-Centric: Demonstrated ability to push for user-centricity harnessing both quantitative and qualitative techniques and evidence.
• Communication: Excellent written and verbal communication skills. Able to write polished documents, diagrams, presentations with ease.
• Languages: High proficiency in English and Mandarin to collaborate effectively with stakeholders.
• Education: Bachelor's degree in relevant fields; MBA or Master’s in business-related domains is a plus.
• AI Adoption: Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance. Competitive compensation

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!