Sr. Manager, Consumer Insights

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Position:  

The Sr Manager, Consumer Insights (Audience & Marketing Insights) plays a key role in helping to develop forward-looking insights that deepen the business’s understanding of marketing, title level tracking, key audiences, and content opportunities across the evolving entertainment landscape. This position operates within a high-performing, fast-paced environment that spans NBC Entertainment and Peacock. The Sr Manager will be instrumental in shaping marketing and portfolio decision-making by delivering actionable audience insights and collaborating with cross-functional teams, including Marketing Strategy, Media Analytics, Content Strategy, Sports Insights, Content Analytics, and the broader Consumer Insights team. Based in New York or Los Angeles, this role reports directly to the VP, Consumer Insights (Content & Audience Intelligence) and will work closely with others to deliver holistic, integrated stories that inform strategic decision-making. 

Responsibilities include, but are not limited to:   

• Lead the development and application of consumer insights that guide audience and marketing strategy, inform marketing planning and positioning, and provide a comprehensive view of internal and external title-level tracking across the content lifecycle.  
• Own and evolve title-level tracking, including overseeing the research roadmap and deliverables, and building efficiencies while ensuring insights are clearly understood and effectively applied by cross-functional partners. 
• Uplevel title tracking data into decision-ready storytelling by crafting memos and delivering insights that set expectations, synthesize learnings, surface timely signals, and drive clear strategic recommendations. 
• Conduct research across the marketing and media lifecycle, deepening understanding of the business impact of audience metrics, and translating those insights into guidance that shapes marketing strategy. 
• Design and execute deep-dives in key areas (e.g., sports leagues, priority titles, film launches), identifying marketing opportunities, performance drivers, and growth levers, and elevating those insights into broader learnings that inform understanding of platform perception and engagement potential. 
• Conduct research and synthesize first‑, second‑, and third‑party data to develop actionable perspectives on release strategies, positioning, platform behavior, and competitive dynamics that drive fandom, loyalty, and long-term value. 
• Work closely with content insights, analytics, and strategy partners to deliver a holistic view of title performance, audience needs and behaviors, competitive context, and opportunities. 
• Serve as a trusted advisor and strategic partner to leadership, proactively surfacing insights beyond standard reporting to inform marketing strategy, portfolio planning, and growth tactics. 
• Leverage innovative research methodologies and AI-enabled tools to streamline and scale repeatable workflows (e.g., survey design, coding, building norms, synthesis, visualization) 
• Foster a culture of curiosity, innovation, and analytical rigor. 
• Manage relationships with external research agencies and vendors, ensuring high-quality deliverables and optimal resource allocation. 
• Champion a consumer-centric mindset throughout the organization, embedding insights into all aspects of business decision-making.

 

Qualifications

Required Qualifications: 

• 7+ years of experience in consumer insights or marketing research within entertainment, streaming media, or a related industry. 
• Experience leading and maintaining ongoing tracker programs (in-house or syndicated).   
• Demonstrated success leveraging data and insights to inform business decisions and gain widespread buy-in for strategic initiatives. This includes experience conducting deep audience research that guides decisions related to marketing expectations, internal and external title level performance, and marketing positioning. 
• Skilled at digging into data to identify trends and insights beyond what’s visible on the surface, and connecting findings back to underlying business questions. 
• Expertise in designing, executing, and analyzing a wide range of quantitative and qualitative research methodologies (e.g. surveys, correlation analysis, focus groups, etc.), including experience adapting methodologies to ongoing tracking.  
• Strong analytical skills with the ability to combine multiple streams of consumer research (first-party, second-party, and third-party). Experience collaborating with analytics teams to integrate these datasets and make recommendations together.   
• A genuine passion for entertainment and media, coupled with a deep curiosity about culture and trends as they relate to content and audiences. You also keep a pulse on industry trends and competitive dynamics. 
• Strategic and forward-thinking, you are great at synthesizing broad contexts, drawing on cumulative learnings over time, anticipating future needs, and delivering actionable insights that drive initiatives forward.

 

Desired Characteristics:  

• Experience thriving in a fast-paced, highly dynamic, and matrixed organization. 
• A strong ability to actively listen to needs, independently draft research briefs or roadmaps, manage tradeoffs effectively with your manager and partners, and influence key teams. 
• Comfortable working independently while collaborating closely with partners and managers, owning multiple projects simultaneously and beginning to lead broader initiatives. 
• Demonstrated ability to exercise strong judgment in ambiguous situations, balancing rigor, speed, and stakeholder needs to move work forward. 
• Exceptional presentation and storytelling skills. You can synthesize the most crucial insights and influence senior leaders across both creative and analytical functions. 
• Proficiency in survey research tools (e.g., Qualtrics) and analysis tools (e.g., SPSS, Tableau, etc.).   
• Familiarity with emerging technologies and AI-enabled tools, with the ability to apply them pragmatically to streamline and improve research approaches, workflows, and visualizations.

 

Additional Requirements:

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $120,000 - $140,000 (bonus eligible). 

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.