Director, Field Marketing

About the role

HashiCorp is seeking a dynamic Director of Field Marketing for EMEA to lead and execute regional marketing initiatives that drive awareness, pipeline, and revenue across Europe, the Middle East, and Africa.

As the marketing leader for the EMEA region, you will partner closely with regional sales leadership to develop and execute integrated go-to-market (GTM) strategies aligned with business objectives.

You will be responsible for the planning and execution of field marketing programs including events, workshops, webinars, content syndication, regional campaigns, and other demand generation activities.

This is a high-impact, strategic role for a marketing leader passionate about accelerating HashiCorp’s growth in the region through a combination of strategic planning and also rolling up their sleeves to drive execution.

What you’ll do (responsibilities)

• Serve as the primary field marketing leader for HashiCorp in EMEA, owning the regional marketing plan and results.

• Partner closely with EMEA sales leadership to align marketing initiatives for both decision makers and practitioners with regional pipeline and revenue goals.

• Develop and execute integrated field marketing programs, including:

  • Regional events (in-person and virtual)
  • Hands-on workshops and technical enablement sessions
  • Webinars and digital events
  • Content syndication and localized content programs
  • Account-based marketing (ABM) initiatives for strategic accounts

• Localize and adapt global campaigns for EMEA markets while ensuring brand consistency.

• Manage and optimize regional marketing budgets to maximize return on investment.

• Track, measure, and report on the effectiveness of marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity.

• Collaborate with Product Marketing, Digital Marketing, Global Events and Executive Programs to ensure regional messaging and programs are aligned.

• Develop a high performing team of local field marketers

• Act as a strong brand ambassador for HashiCorp in EMEA, supporting customer and partner engagement activities.

What you’ll need (basic qualifications)

• 10+ years of experience in field marketing, demand generation, or related marketing roles, with at least 3+ years in a leadership position.
• Proven experience partnering directly with enterprise sales organizations to drive GTM alignment and measurable business impact.
• Deep understanding of the EMEA market landscape, regional buying behaviors, and cultural nuances across key countries.
• Strong experience planning and executing a mix of virtual and physical events, ABM programs, and digital marketing tactics.
• Highly data-driven with strong skills in marketing metrics, pipeline reporting, and ROI analysis.
• Ability to manage budgets, prioritize initiatives, and work in a fast-paced, high-growth environment.
• Exceptional project management, collaboration, and communication skills.
• Experience with marketing automation tools (e.g., Marketo), CRM platforms (e.g., Salesforce), and other martech solutions is a plus.
• Fluency in English required
• Willingness to travel within the region (2-3x per year)

What's nice to have (preferred qualifications)

• Experience marketing to DevOps, platform teams, infrastructure, or security personas.
• Familiarity with HashiCorp tools or other open-source developer tools.
• MBA is a plus
• Conversational fluency in other European languages is a plus

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“HashiCorp is an IBM subsidiary which has been acquired by IBM and will be integrated into the IBM organization. HashiCorp will be the hiring entity. By proceeding with this application you understand that HashiCorp will share your personal information with other IBM subsidiaries involved in your recruitment process, wherever these are located. More information on how IBM protects your personal information, including the safeguards in case of cross-border data transfer, are available here: link to IBM privacy statement.”