Senior Product Manager

About G2 - Our People

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs).

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits.

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About The Role

We are seeking a Senior Product Manager to lead the development and optimization of G2's rapidly-growing advertising platform. As part of the Advertisement team, you will be responsible for designing, building, and refining our seller-side ads platform and working with our Buyer Experience team to optimize ad conversion. The ideal candidate will have experience in B2B advertising models and ad performance optimization to drive measurable outcomes for advertisers while maintaining transparency and relevance for buyers.

Key Responsibilities:

• Define and drive the vision and strategy for G2’s advertising platform, focusing on seller-side ad placement and buyer-side engagement.
• Lead the development and optimization of G2's ad products, including PPC and ad buyouts, to optimize revenue growth.
• Leverage product analytics and experimentation to track performance, derive insights, and iterate on ad products.
• Partner with Engineering and Design to implement scalable and effective ad solutions.
• Align with Sales, Marketing, Finance, and Customer Success teams to understand advertiser needs, improve ad effectiveness, and help drive go-to-market motions that support G2's digital revenue strategy.
• Solicit and evaluate seller and buyer feedback on ad units.
• Evaluate, develop, and optimize ad targeting models.
• Ensure compliance with industry standards, data privacy regulations, and best practices in ad technology.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• 3-5 years of Product Management experience, with a background in ads platforms, programmatic advertising, or ad bidding systems.
• Entrepreneurial mindset with a passion for developing and rapidly iterating on minimum viable products that optimize for time-to-money.
• Experience with real-time bidding and ad-serving infrastructure.
• Strong analytical mindset with experience in extracting qualitative and quantitative user behavior insights (i.e. through A/B and painted door testing, data analysis, and session replay).
• Ability to collaborate cross-functionally and communicate technical concepts to non-technical stakeholders.
• Experience in B2B marketplaces or SaaS advertising is a plus.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

--

For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.