SafetyKitGrowth Lead
About SafetyKit
SafetyKit’s mission is to stop fraud and abuse on the world’s largest platforms. We’re a young startup but are already trusted as a critical defense for some of the world’s largest companies like Etsy, Patreon and Discord.
Companies spend hundreds of billions of dollars on this problem today. But it doesn’t work — systems are fragmented, models are inaccurate, human review bogs down operations, and it all costs a painful amount of money. We saw this firsthand building anti-fraud systems at Stripe and Airbnb. SafetyKit unifies this entire ecosystem into one platform that actually works.
We’re a fast-growing Series A startup backed by Y Combinator, Ribbit Capital, First Round Capital. We’ve raised $27M, are a 19-person team (mostly engineering), and operate 100% in-person at our San Francisco office.
The Role
As our Foundational GTM Growth Lead (title flexible!), you’ll build and own SafetyKit’s Marketing motion from zero to one. This is a highly hands-on role at the intersection of events, brand-driven growth, and market intelligence, with a direct line to revenue.
Your mandate: create awareness where our buyers actually pay attention, turn that attention into high-quality demand, and arm the Sales team with insight and activation that makes outreach land.
This is a special time in our history — joining now means owning GTM Growth across the stack, touching every part of our sales, marketing, and product systems.
What You’ll Own
1. Brand, Social, & Distribution-Led Growth (Primary Near-Term Focus)
Build SafetyKit’s presence across social channels (primarily LinkedIn and X), with a focus on credible, opinionated, founder- and operator-led content.
Build a consistent brand voice that resonates with fraud and risk leaders.
Leverage your personal or professional network and distribution to amplify reach.
Experiment aggressively with formats (short-form video, threads, visuals, event-driven content), measure everything, and double down on what converts attention into demand.
Partner closely with Sales to align narrative, positioning, and outbound themes.
2. Events & Field Marketing
Own end-to-end execution of SafetyKit-hosted events, including executive dinners and third-party conferences.
Manage logistics, vendors, budgets, timelines, and on-site execution.
Partner with Sales to design events that drive pipeline (guest lists, pre-event outreach, in-event activation, post-event follow-up).
Develop repeatable event playbooks that scale as we grow.
3. Market Research & GTM Intelligence
Develop a deep understanding of our ICPs, buyer personas, and buying motions.
Research target accounts, vertical-specific pain points, and competitive positioning.
Design targeted activations and content (event hooks, outbound themes, social proof, narratives) that directly support BDR outreach.
Partner with BDRs to continuously improve message-market fit and outbound effectiveness.
Create and package high-signal content assets (talking points, short-form posts, snippets, one-pagers, event follow-ups, narrative frameworks) designed specifically to support outbound and warm-up touches.
Translate market insight into clear messaging guidance for BDRs: what to say, when to say it, and why it resonates.
Responsibilities
Plan and execute high-impact events that directly support pipeline creation.
Build SafetyKit’s external narrative through social, content, and community presence.
Translate market insights into actionable GTM plays for Sales.
Collaborate with BDRs and AEs to align campaigns, events, and outbound motions.
Track performance across events, content, and activations; iterate quickly.
Serve as the connective tissue between brand, demand, and sales execution.
Requirements
3–5+ years in Marketing, Growth, or GTM roles at a B2B SaaS or enterprise-focused AI startup.
Proven experience marketing events end-to-end (conferences, dinners, field marketing).
Demonstrated ability to build distribution and influence on LinkedIn (personal or brand), with a track record of consistent posting, engagement, and audience growth.
Sharp GTM instincts: understands buyers, sales motions, and how marketing actually drives revenue.
Exceptional written and verbal communication skills.
Willingness to work in-office 5–6 days/week in San Francisco.
Nice to Haves
Experience marketing to both enterprise leaders and domain operators.
Background working closely with Sales or BDR teams.
Early-stage startup experience at an AI-native company (Series A or earlier).
Founder-led or personality-driven brand building experience.
About You
You're obsessed with your work.
Hungry & self-motivated with a true ownership mindset.
A natural problem solver with analytical rigor and strong EQ.
An exceptional communicator who builds trust and long-term relationships with customers.
Able to zoom out on strategy while diving into details when needed.
A team player excited to build something big from the ground up.