Director of Revenue Marketing

We are seeking a Director of Revenue Marketing to join our team. We are looking for a builder who has architected revenue engines in complex enterprise B2B environments and has personally owned pipeline targets, lifecycle redesign, and measurable revenue impact.

In this role, you will architect and own the full-funnel revenue engine: defining Qualified Accounts, optimizing lifecycle conversion, implementing signal-driven outbound programs, and aligning Marketing and Sales around shared pipeline accountability. This is not a channel management role; this is a pipeline architecture role with direct ownership of marketing’s measurable contribution to revenue across segments. This role will redesign and modernize our marketing-to-revenue model to support the next stage of enterprise growth.

This role reports directly to the CMO and is accountable for marketing’s measurable pipeline contribution across all segments.

Company Overview

We provide solutions that make a meaningful difference in healthcare. Founded in 1995, MIE serves as the innovation engine for business units that serve hospitals and health systems, physician practices, Fortune 500 employers, government agencies, and consumers. MIE’s web-based health information technology platform is helping physicians, nurses, and administrators make a meaningful difference in healthcare delivery across the globe.

Enterprise Health is a leading enterprise occupational and employee health platform serving large employers, health systems, and government organizations. Our web-based solution supports complex clinical workflows, regulatory compliance, workforce health management, and multi-site operational visibility. We operate in long, multi-stakeholder enterprise sales cycles where measurable pipeline impact, disciplined lifecycle management, and strong sales alignment are critical to growth.

Key Responsibilities

• **Revenue Engine Architecture & Ownership:**Define and operationalize the Qualified Account (QA) framework, including scoring models and segment-based targets. Architect and optimize full-funnel campaign systems across inbound, outbound, ABX, and field marketing. Own measurable marketing pipeline contribution across segments.

• **Account-Based & Signal-Driven Programs:**Build and scale account-based programs (ABM/ABX) and signal-driven outbound strategies focused on enterprise pipeline generation. Partner closely with Sales to align pre-booking strategy and opportunity acceleration.

• **Lifecycle & Funnel Optimization:**Design lifecycle stages, conversion benchmarks, and stage progression models. Drive measurable improvements in conversion rates and reduce sales cycle length through data-driven optimization.

• **Marketing Systems & Infrastructure:**Own HubSpot Enterprise architecture, automation workflows, routing logic, attribution modeling, and reporting dashboards. Establish SLAs with Sales to ensure follow-up rigor and pipeline velocity.

• **Budget & Performance Accountability:**Continuously reallocate spend based on ROI performance and funnel efficiency metrics. Develop executive-level reporting that provides clarity on ROI, attribution, and marketing-influenced revenue.

• **Sales Enablement & Revenue Alignment:**Strengthen alignment with Sales leadership by building enablement infrastructure, systemizing RFP processes, and ensuring commercial asset alignment to revenue objectives.

Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field (Master’s degree preferred)

Experience: 8–12+ years of experience in B2B revenue marketing, demand generation, or growth marketing, including experience in $20M–$100M ARR environments

Skills:

• Deep understanding of enterprise and complex B2B sales cycles

• Strong CRM and marketing automation architecture experience (HubSpot strongly preferred)

• Demonstrated ownership of pipeline metrics and revenue KPIs

• Experience implementing and scaling account-based programs (ABM/ABX)

• Experience building and running signal-driven marketing programs

• Strong analytical, systems-thinking, and performance optimization capabilities

• Comfortable presenting pipeline performance and funnel insights to executive leadership.

• Ability to partner effectively with Sales Operations to align CRM architecture, forecasting inputs, and lifecycle definitions.

Certifications: HubSpot certifications preferred

Why Join Us?

At MIE and Enterprise Health, we offer more than just a job. We provide an environment where innovative thinking is encouraged, teamwork is valued, and growth is fostered. Our comprehensive benefits package includes:

• Competitive compensation ($160,000- $170,000 base)
• Comprehensive benefits package including medical/dental/vision insurance
• 401k with company match
• Unlimited Paid-Time off
• Quarterly and annual bonus tied directly to pipeline and revenue KPIs.
• Flexible work schedule
• Remote work

Medical Informatics Engineering and Enterprise Health are equal-opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for all employees.