DeptAssociate, Paid Social
Manage paid social campaigns, master best practices, and expand your skill set with 1.5+ years of paid social experience.
WHY DEPT®?
We are a Growth Invention company built to help the world’s most ambitious brands grow faster.
We are drawn to people who stay curious, move with intent, and never stop inventing.
At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
THE ROLE:
As an Associate, Paid Social at DEPT®, you will be an execution and optimization expert responsible for managing paid social campaigns, mastering best practices, and expanding your skill set.
WHAT YOU’LL DO:
We expect Associates to have a basic foundation of paid social execution, analytical, and reporting expertise, with the proficiencies as listed below:
Proficiency in Excel and Reporting:
Demonstrate proficiency in using basic and advanced Excel functions and taking advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed.
- sorting
- filters
- vlookup
- concatenate
- pivot tables
- text to columns
- conditional formatting
Proficiency in core Paid Social:
- Campaign builds – Develop suggestions on activation strategy around campaign builds, overall themes, audience targeting, parameters, settings, and ads.
- Daily monitoring – Understand what to look at daily to know when an action is needed based on performance fluctuations and trends.
- Able to analyze performance reports, explain performance fluctuations and why they occurred, and develop the client-facing write-up for the AM’s review.
- Able to understand different bidding methodologies (smart bidding vs. manual) and the strategy behind the bid adjustments as well as own the implementation from standard bids to other modifiers as needed.
- Able to create/pull pixels, tracking, remarketing, and list creation.
- Attend & actively participate in search or social-specific training led internally or by channel partners to continue education
- Assist Manager with inputs for slides in critical decks led by Client Partners, such as FBRs and tactical plans (e.g., performance charts/tables, tactical details, etc.)
GROWTH EXPECTATIONS:
Over time in the role, we expect Associates to be responsible for learning and understanding higher level concepts as the below:
- Can successfully monitor daily account performance and determine the best action based on performance fluctuation and trends.
- Determine the best methodology for a campaign build: overall theme, keywords, audiences, parameters, settings, ads, etc, to hit client goals.
- Understand key concepts around audience strategy (remarketing, audience targeting/layering, persona development).
- Shows consistency with hitting project deadlines and communicating if deadlines are not going to be met to ensure AMs+ can appropriately project-manage deliverables
- Demonstrates time management skills: able to balance workload independently and prioritize based on impact & urgency
WHAT YOU BRING:
- A minimum of 1.5 years of paid social experience and be comfortable with topics such as budgeting, bidding, and testing methodology.
- Desire to quickly learn and master paid social strategy
- Strong analytical and reporting skills and be proficient in Excel; you already know vlookup, pivot tables, concatenating, text to columns, and love working with numbers
- High level of independence, curiosity and desire to grow your responsibilities and skill set
WHAT DO WE OFFER?
- We enjoy spending time together, working closely with other local colleagues, and getting to know one another.
- Premium healthcare through OSDE for the employee and their immediate family members
- Prepaid card with a monthly allowance for grocery purchases
- Monthly reimbursements for Wi-Fi/electricity expenses
- Monthly reimbursements for training/English classes
- 100% covered "Plan Total" membership at Sportclub
- A flexible vacation policy
WE SUPPORT YOU BEING YOU:
DEPT® is an equal opportunity employer (EOE).
DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
We are a B Corp-certified company passionate about purpose-driven work.
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster.
DIVERSITY, EQUITY, & INCLUSION
_At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive.
_Not sure you meet all qualifications? Apply, and let us decide!
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
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