KrakenSenior Marketing Operations Specialist
Drive go-to-market plans, coordinate launches, manage workflows, and collaborate with teams.
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Proof of work
The team
The Growth Operations team at Kraken values organization, process excellence and rigor. Our Mission is to increase efficiency and drive results in the execution of the overall marketing objectives via strategic planning, infrastructure, repeatable processes, go-to-market excellence, best practices, budgeting and reporting.
We relentlessly drive the Growth team forward via ruthless planning & prioritization, orchestration & lethal execution. We leave no stone unturned. No questions unanswered. We take ownership and accountability for every element of our programs. As a team, we address urgency head-on and handle ambiguous situations with calm, clear & open minds. We know the way, go the way and show the way.
The opportunity
Drive alignment and execution of the Consumer Product Marketing team's go-to-market (GTM) plans by partnering closely with Product Marketing Managers, Product teams, and cross-functional teams.
Coordinate all end-to-end go-to-market planning, timelines, and execution for product and feature launches.
Oversee campaign and production workflows, including entry and project tracking, GTM documentation, and coordination across stakeholders.
Collaborate with creative and media teams to manage top-of-funnel ad campaigns, ensuring deadlines and processes are met.
Manage localization and translation workflows with vendors and regional teams to deliver high-quality assets for international launches.
Submit and manage design and copy briefs including asset trafficking; oversee reviews and approvals across Brand, Legal, and Compliance.
Own operational needs including NDAs, contracts, invoicing, and expense tracking with Legal, FP&A, and Vendor Management.
Lead planning for team meetings, drive process improvements, and jump in where needed to ensure campaign success.
Skills you should HODL
4–5+ years of experience in marketing operations, project management within a premium brand, creative agency, or matrixed organization.
Strong portfolio management skills, with a proven ability to manage multiple campaigns, timelines, and stakeholders across digital channels.
Experience supporting and executing go-to-market campaigns, including ad creation, localization, and translation for global audiences.
Self-starter with a proactive, solutions-oriented mindset, comfortable navigating ambiguity and driving initiatives forward independently.
Confident communicator and storyteller; able to distill complex data into clear, actionable insights and executive-level summaries.
Prior experience collaborating cross-functionally with creative, media, and product teams to ensure successful campaign delivery.
Uses data and analytics to inform decisions, optimize workflows, and measure marketing performance.
Passionate about crypto or curious to learn more about the space.
Nice to haves
Have supported on ad campaign creation and delivery.
Have an interest or keen eye for creative work.
Have a general understanding of media planning and trafficking for an ad campaign.
#LI-Remote #LI-KF1
This job is accepting ongoing applications and there is no application deadline.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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