Creative Strategist & Editor (E-Commerce- AU Market)

Role: Creative Strategist & Editor

Salary Budget: up to AU $2,000

Working Hours: 6:00 AM to 3:00 PM Philippine Standard Time (8:00 AM to 5:00 PM AEST)

Holidays: TBD

Set up: Fully Remote

Role Overview:

The Creative Strategist & Editor will own and shape how the company communicates across all channels—paid, owned, and earned. This role goes beyond content execution, focusing on translating customer insights, data, and community engagement into high-performing creative strategies and campaigns.

You will work closely with founders and performance teams to develop compelling narratives, direct-response creative, and scalable content systems that support growth across D2C, retail, and subscription channels.

Duties and Responsibilities:

• Lead creative strategy aligned with business goals including acquisition, retention, product launches, and retail support
• Develop high-performing direct-response creative for Meta, Google (YouTube/Display), email, and landing pages
• Define and maintain a consistent, human, and trustworthy brand voice across all channels
• Edit and refine founder and team-generated content into clear, high-converting assets
• Leverage customer insights, reviews, and community engagement to inform creative direction and messaging
• Support product launches with campaign narratives, messaging frameworks, and creative assets
• Collaborate with media buyers and external partners to brief, review, and optimise creative output
• Build scalable content systems and frameworks for rapid testing and iteration
• Ensure full-funnel consistency from ads through to landing pages, email, and conversion points
• Assist in structuring and optimising landing and product pages for clarity and conversion
• Develop B2B and retail marketing materials including pitch decks and trade assets
• Maintain a structured library of creative assets, including hooks, angles, and messaging

Must Haves:

• Minimum 3+ years experience in creative strategy, copywriting, content, or similar roles (ideally within D2C, e-commerce, CPG, or subscription businesses)
• Strong understanding of multi-channel content (paid social, email, landing pages, organic)
• Strong portfolio demonstrating both strategic thinking and execution (campaigns, copy, scripts, etc.)
• Proven experience producing high-performing direct-response creative across digital channels
• Experience translating customer insights and data into effective messaging and creative concepts
• Ability to collaborate with founders, growth teams, and performance marketers to achieve measurable outcomes
• Excellent written English with strong attention to tone, clarity, and persuasion
• Comfortable working in a fast-paced, test-and-learn environment with iterative feedback

Nice to Have:

• Experience in natural products, wellness, or low-tox categories

• Background working with brands that operate across D2C, retail, and community-led growth models