Director, Product Management - Growth

We’re looking for a Director of Product Management to lead the vision, strategy, and execution for Klaviyo’s product‑led growth engine—with a single goal: make getting started with Klaviyo so simple and valuable that customers can’t imagine running their business without it. You will own the end‑to‑end experience that powers discovery, onboarding, activation, and conversion, ensuring every step delivers fast time‑to‑value and measurable impact. You’ll lead and coach a team of product managers focused on helping entrepreneurs and SMBs around the world unlock growth through Klaviyo.

This role blends product strategy, experimentation, and team leadership. You’ll work closely with Engineering, Design, Marketing, Partnerships, and other Product teams to drive adoption, improve free‑to‑paid conversion, and expand Klaviyo’s footprint across new offerings and markets.

What You’ll Do

• Lead Klaviyo’s product‑led growth strategy, defining the vision, roadmap, and success metrics for how users discover, onboard, and grow with Klaviyo.
• Own the self‑serve experience from signup through activation, continuously improving conversion and retention through experimentation and data‑driven insights.
• Drive adoption of Klaviyo’s newest products, including Marketing Agent and Service, by designing seamless multi‑product journeys that deliver measurable value.
• Partner with Marketing and Partnerships to unlock new distribution opportunities—from strategic partners to new verticals and international expansion.
• Transform workflows by putting AI at the center, building smarter systems and ways of working from the ground up.
• Collaborate cross‑functionally with Engineering, Design, and GTM to identify friction, remove barriers, and deliver customer experiences that scale.
• Define and instrument funnel metrics (e.g., sign‑up → activated → retained → paid), run rigorous A/B and multi‑variate tests, and use cohort analysis to guide prioritization.
• Translate strategy into clear quarterly roadmaps and PRDs; maintain an opportunity backlog aligned to outcomes; communicate tradeoffs and timelines with clarity.
• Use experimentation to identify opportunities, validate hypotheses, and measure progress—balancing speed with impact.
• Inspire, mentor, and develop a high‑performing PM team that thinks strategically, executes with precision, and cares deeply about customer experience.

Who You Are

• 12+ years of product management experience, including 5+ years leading product‑led growth or activation initiatives at a SaaS company.
• Proven success driving user acquisition, activation, and conversion in PLG environments.
• Deep experience designing onboarding and in‑product journeys that deliver fast time‑to‑value.
• Analytical and data‑driven, with a track record of using experimentation and insights to shape strategy.
• Demonstrated ability to build and lead high‑performing teams that execute with focus and creativity.
• Familiarity with growth experimentation platforms and emerging tools (e.g., Cursor, V0) and an eagerness to evaluate new ones.
• You’ve already experimented with AI in work or personal projects and are excited to dive in and learn fast—responsibly exploring new AI tools and workflows to make your work smarter and more efficient.
• You use AI tools to accelerate exploration, shorten iteration cycles, and bring sharper ideas to the table.
• Exceptional communicator and collaborator, comfortable operating across product, design, engineering, and go‑to‑market functions.

Nice to Haves

• Experience with ML/LLM‑powered onboarding or personalization, including human‑in‑the‑loop approaches.
• Background in pricing & packaging experiments for PLG motions.
• Experience launching products in new geographies or verticals.
• Familiarity with instrumentation/analytics and growth stack components (e.g., experimentation frameworks, event pipelines).