Head of Marketing Strategy and Operations
As Head of Marketing Strategy & Operations, you will be responsible for setting the operating rhythm that enables the Marketing team to hit their goals.
The Marketing team at Whatnot is responsible for telling stories, creating experiences, and driving demand bringing buyers and sellers closer to the products and people they love.
As Head of Marketing Strategy & Operations, you will be responsible for setting the operating rhythm that enables the Marketing team to hit their goals. You will own planning, goal-setting, supporting our most strategic initiatives, and experimentation for the Marketing team. You will help the team scope out and launch new initiatives and functions. You’ll partner closely with other Marketing leads including Influencer and Category Marketing, as well as other cross-functional teams.
- Manage cross-functional relationships with Data and Finance teams including day-to-day operating rhythm and planning, goal-setting, and reporting
- Own the definition and allocation of the Marketing budget, along with Finance
- Develop and iterate on the operating rhythm between Marketing and Categories teams to ensure strong communication and efficiency
- Drive standardization and automation of core marketing processes and reporting (e.g., weekly metrics, email process automation, etc.)
- Stand up and scale new and existing functions tied to strategy and growth plans
- Work with Marketing leadership to launch and test new teams, functions, and processes
- Listen to and deeply understand Marketing team operating pain points and proactively suggest improvements
- Go deep into opportunities and issues to truly understand what opportunities are and how to capitalize and scale marketing capabilities.
Team members in this role are required to be within commuting distance of our Los Angeles, San Francisco, or New York hubs.