Senior Creative Strategist (Performance Marketing / DTC) for US Agency (Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client is looking for a Senior Creative Strategist who goes beyond ideation and takes full ownership of creative performance. This role is not about simply writing scripts — it’s about developing winning concepts, guiding execution, and ensuring results.

You will act as the creative lead across assigned brands, responsible for turning insights into high-performing ads, aligning cross-functional teams, and continuously improving output through data and iteration.

This is a hands-on, high-impact role suited for someone who thrives in fast-paced DTC environments and understands how to balance creativity with performance marketing principles.

Core Responsibilities

Creative Strategy & Execution

• Develop high-performing ad concepts and scripts rooted in deep customer research (48 scripts/month)
• Translate insights into clear creative direction for editors, creators, and stakeholders
• Produce multiple creative variations, including hooks and iterations of top-performing ads
• Ensure all creative output aligns with performance goals and brand positioning

Performance Ownership

• Analyze ad performance regularly and identify winning patterns and opportunities
• Optimize creative strategy based on key metrics such as CTR, ROAS, and engagement
• Continuously iterate on concepts to improve results and scale winning creatives
• Maintain a strong feedback loop between performance data and creative output

Creative Planning & Direction

• Build clear, structured creative plans across campaigns and brands
• Define priorities, timelines, and deliverables with strong attention to detail
• Guide the selection of creators, actors, and formats based on performance insights
• Ensure all stakeholders understand the strategy, goals, and execution plan

Cross-Functional Leadership

• Act as the central point of alignment between creative, account, and production teams
• Provide clear, actionable feedback on all creative outputs
• Communicate strategy, insights, and performance updates effectively
• Ensure consistent execution across all deliverables and channels

What success looks like

• Thinks in terms of angles, hooks, and customer psychology
• Has a track record of creating ads that scale and perform
• Combines analytical thinking with creative execution
• Moves fast, iterates quickly, and thrives in high-performance environments
• Takes initiative and leads without waiting for direction
• Obsessed with improving performance, not just producing content

Success Metrics

• Consistent production of high-performing ad creatives

• Improved performance across key KPIs (CTR, ROAS, conversion rate)

• Strong iteration cycles driven by testing and insights

• Clear alignment across teams with minimal execution gaps

• Timely delivery of creative assets and campaigns

• Proven experience as a Creative Strategist in DTC or eCommerce environments

• Strong background in performance marketing, especially paid social (Meta/TikTok)

• Experience working directly with ad performance data and translating insights into creative direction

• Ability to develop structured testing frameworks and iterate quickly

• Excellent communication skills with the ability to lead and align teams

• Strong understanding of consumer psychology, messaging, and conversion principles

• High level of ownership and accountability for results

Ideal Candidate

• Thinks in terms of angles, hooks, and customer psychology

• Has a track record of creating ads that scale and perform

• Combines analytical thinking with creative execution

• Moves fast, iterates quickly, and thrives in high-performance environments

• Takes initiative and leads without waiting for direction

• Obsessed with improving performance, not just producing content

• Each brand consistently has top-performing creatives driving results

• Creative strategy directly influences performance growth

• Teams operate with clarity and alignment under your direction

• Continuous testing and iteration lead to measurable improvements

• Strong impact on overall marketing performance and scalability

• Compensation USD 5-6k/month