About the Role

Ramp is looking for a Director of Product Marketing to lead and expand our product marketing function.

This strategic role is pivotal in defining and executing our GTM strategy, crafting compelling product narratives, and driving differentiation in the marketplace.

We want a strategic storyteller who can bring teams, innovations, and opportunities together to create market-making moments that expand across product portfolios.

Someone who has done it before – launched products at speed and scale, crafted resonant narratives that cement leadership, and led highly integrated motions to drive awareness and consideration.

This team will partner with Product across the entire lifecycle, from shaping what’s built, launching and commercializing, and growing adoption.

This will be a player-coach role, meaning they will be rolling up their sleeves while leading a high-performing, growing team.

Market-intelligent, competitor-aware, and customer-obsessed, this candidate will bring strategy, craft, and rigor to their team and Ramp at large.

What You’ll Do

• Strategic Leadership: Develop and lead the execution of comprehensive GTM strategies, including market positioning, messaging, and product differentiation.

You will ensure that Ramp's product offerings are effectively communicated to target audiences, aligning with broader business goals.

• Customer and Market Insights: Act as the voice of the customer, leveraging deep market research and insights to inform product development, roadmaps, and GTM strategies.

You'll use these insights to drive category creation and enhance product-market fit.

• Cross-functional Collaboration: Partner closely with Product, Sales, Finance, Design, Enablement, and Marketing teams to influence product roadmaps and prioritize features that meet market needs.

Your role will be central in aligning cross-functional teams on product positioning and launch strategies.

• Team Leadership and Development: Serve as a player-coach, managing a growing team of product marketers.

You will mentor and develop team members, fostering a culture of innovation and excellence while also being hands-on in executing key initiatives.

• Content and Messaging: Oversee the creation of high-impact content, including product collateral, sales enablement materials, and executive presentations.

Your role will ensure that all messaging is clear, consistent, and compelling, resonating with both internal and external audiences.

• Performance Measurement: Define and track key performance metrics to assess the success of product marketing initiatives.

You'll continuously optimize strategies based on data-driven insights, focusing on metrics such as customer adoption, engagement, and revenue growth.

What You Need

• Minimum of 10 years of relevant work experience, with a minimum of 6 years in product marketing and 5 years of prior people management, with proven experience in managing and developing teams

• Excellent written and verbal communication skills, capable of distilling complex ideas into engaging narratives for diverse audiences, including executives and customers

• Ability to take complex concepts and distill them into digestible, relatable, and easy-to understand writing

• Strong analytical skills and strategic mindset, with the ability to navigate ambiguity and make data-driven decisions

• Demonstrated success in working cross-functionally and influencing stakeholders across various levels of an organization

• Ability to work autonomously and influence in a fast-paced startup environment