ZellerMarketing Specialist (Product)
About Zeller
At Zeller, we’re champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up reimagining business banking and payments.
We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash flow, help them get paid faster, and give them a better understanding of their finances. So we’re hard at work building the tools to make it happen.
Zeller is growing fast, backed by leading VCs, and brings together a global team of passionate payment and tech industry professionals. With an exciting roadmap of innovative new products under development, we are building a supportive and high performing team to inspire change in the outdated banking solutions. If you are passionate about innovation, thrive in dynamic environments, embrace new possibilities, hate bureaucracy, and can’t think of anything more exciting than evolving the status-quo, then read on to learn more.
Zeller is searching for an exceptional, hands-on Marketing Specialist to drive growth and adoption of Zeller’s payment and financial products. You will will work across a wide range of interesting cross-sell campaigns, projects, and releases to promote Zeller products and features to new and existing customers, primarily utilising CRM and owned assets.
Through your deep understanding of Zeller’s merchants and our product, combined with hands-on skills in marketing, you'll execute engaging campaigns, build resources and content, and deploy promotions and initiatives that drive product adoption. You’ll have a growth mindset, regularly measuring the effectiveness of your work and optimising to improve the outcomes over time. You’ll work alongside a team of skilled marketers and subject matter experts, and collaborate cross-functionally with various teams across the business including Sales, Product, Finance, and Creative.
This is a hands-on role, and an exciting opportunity for a junior to mid-level marketer who is looking to take on more projects and own campaigns from strategy to execution in an exciting, varied and fast-paced environment.
In this role you will
- Manage product adoption, promotion, and cross-sell campaigns to existing customer utilising owned channels (CRM, email, website, in-product)
- Develop and launch successful product and feature release campaigns in partnership with the wider marketing team
- Measure, report on, and continually optimise campaign performance to product adoption KPIs (trial through to active use)
- Support sales teams with enablement, training, and educational assets on new products and features
- Collaborate with Product Managers on research (including merchant surveys and interviews)
- Partner with designers and marketers to build product marketing collateral, material, and campaign assets
- Continuously test promotions and incentives that drive and accelerate adoption of Zeller products and features
- Become well-versed in Zeller’s product value proposition, tone of voice and brand, as well as business owners’ key pain points.
To thrive in this role you will need
- 2+ years marketing experience (B2B and / or SaaS experience strongly preferred)
- Experience with mar-tech tools, including email marketing and CRM (Hubspot)
- Experience in product marketing; specifically delivering communications that launch new features / products or drive adoption
- Excellent communication and writing skills
- A strong understanding of marketing campaigns, channels, and tactics
- Significant project and time management skills — you can manage multiple projects and competing priorities at once
- Agile, ambitious, and motivated to be the best at everything you do
- Tertiary education, or relevant equivalent experience
How we work
At Zeller, we thrive on the energy and fast pace that comes from in-person collaboration and this role is based in our Melbourne CBD office with a general expectation of 4 days on-site per week with an option of 1 day WFH.
Like the rest of the team, you’ll benefit from
A competitive salary package, including equity;
A balanced, progressive, and supportive work environment;
Excellent parental leave and other leave entitlements;
A fantastic office environment;
Endless learning and development opportunities;
Plenty of fun and social opportunities - we love to come together as a team;
An ability to influence and shape the future of Zeller as our company scales both domestically and globally;
Being part of one of Australia’s most exciting scale-ups.
At Zeller, we celebrate diverse perspectives and experiences, and strongly encourage people of all backgrounds and identities to apply to join our team.
We want you to be able to show up at your best during the recruitment process. Please, let us know if you require any accommodations during your interview process with us.