DeelAssociate Director | APAC Regional Marketing
Seeking a marketing leader to head APAC Regional Marketing, owning the end-to-end marketing strategy across Asia Pacific.
Summary
As Deel continues its rapid global expansion, we are seeking a dynamic and experienced marketing leader to head APAC Regional Marketing. This role will own the end-to-end marketing strategy across Asia Pacific. while overseeing two Field Marketing Managers and agency relationships across the region.
The Associate Director will serve as the Sales-facing orchestrator and strategic marketing leader for APAC, accountable for regional pipeline impact and responsible for orchestrating campaigns across field events, ABM, partner activations, and localized demand generation. You’ll work closely with Sales leadership to define go-to-market priorities, adapt global campaigns for local relevance, and ensure Deel shows up with impact across diverse APAC markets.
This is a highly visible, cross-functional role requiring both strategic leadership and hands-on orchestration across multiple channels.
Responsibilities
Regional Leadership & Sales Alignment
Act as the single marketing POC for APAC leaders, owning the regional GTM strategy and pipeline targets.
Partner with Sales to align marketing priorities with pipeline needs and acceleration opportunities.
Surface local insights, competitor intelligence, and cultural nuance into campaign and content planning.
Represent APAC in global marketing forums, ensuring regional needs are championed and addressed.
Campaign Orchestration & Localization
Adapt and localize global campaigns for APAC audiences, ensuring relevance in tone, language, proof points, and customer logos.
Own regional ABM programs in partnership with Sales and Demand Gen.
Orchestrate and localize centrally-owned campaigns (nurture, webinars, OOH, podcasts, paid) to ensure regional resonance and amplification, leveraging agency support as needed.
Ensure all marketing plays are tracked, measured, and reported against pipeline goals.
Events & Field Marketing
Oversee the APAC field event portfolio (trade shows, roadshows, roundtables, dinners, and sales acceleration programs).
Incorporate virtual events (lunch & learns, Tier 3 webinars) into the regional event mix.
Ensure all field activations are aligned with global campaign themes and Sales priorities.
Partner with Global Events to integrate APAC attendance and activations at flagship events.
Provide strategic direction and oversight, while the Field Marketing Managers for APAC and for Singapore/ANZ own day-to-day execution.
Manage regional agencies and vendors for logistics, localization, and additional executional support.
Team Leadership & Development
Manage and mentor two Field Marketing Managers in-region.
Provide coaching, clear accountability, and career development focused on pipeline impact.
Oversee regional agencies for translation, localization, and campaign/event support.
Foster a high-performing, collaborative culture that aligns tightly with Sales.
Measurement & Reporting
Own pipeline impact for APAC marketing (sourced and influenced).
Track and report ROI across events, campaigns, ABM, and partner activations.
Deliver quarterly business reviews (QBRs) with Sales and Marketing leadership.
Share market insights back to global teams to improve future campaign strategy.
Qualifications
8+ years of progressive B2B marketing experience, with regional marketing or field marketing leadership in APAC.
Proven success driving pipeline impact in partnership with Sales.
Deep understanding of ABM, field events, and campaign orchestration across multiple APAC markets.
Experience managing teams and agencies across countries and cultures.
Data-driven with strong analytical skills; confident working with pipeline dashboards, ROI metrics, and attribution.
Excellent communicator with strong executive presence; able to influence senior Sales leaders.
Comfortable working in a fast-paced, global, matrixed environment.
Fluency in English required; additional APAC languages (e.g., Japanese, Mandarin) preferred.
Willingness to travel regionally (30–40%).