Performance Marketing Specialist

A Fintech Client is seeking a Performance Marketing Specialist to join our marketing team. This role focuses on driving growth through data-driven paid media strategies. The ideal candidate will be skilled in analyzing performance data to optimize campaigns and maximize ROI.

RESPONSIBILITIES

• Develop and execute performance marketing campaigns across multiple channels, including search, social, display, and affiliate marketing.

• Analyze campaign performance metrics and identify opportunities for optimization to enhance efficiency and effectiveness.

• Generate detailed reports on campaign performance, presenting findings and actionable recommendations to stakeholders.

• Manage and allocate budgets effectively, ensuring optimal spend across all channels to achieve marketing goals.

• Implement A/B tests and other experimental designs to refine targeting, creatives, and bidding strategies.

• Partner with creative and content teams to create compelling ad content that resonates with target audiences.

• Keep abreast of industry trends and competitive landscape to inform performance marketing strategies.

REQUIREMENTS

• Previous experience in performance marketing with a strong emphasis on paid media and analytics.
• Proficiency in platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and analytics tools like Google Analytics.
• Strong analytical skills with a track record of using data to drive decision-making.
• Excellent verbal and written communication skills.
• Ability to work independently and collaboratively in a team-oriented environment.