Product Marketing Manager, Money Management

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. 

What you’ll do

As a Product Marketing Manager, you will own product-level messaging and positioning, lead and support product launches, create differentiated content for events and presentations, and enable sales. Reporting to the Money Management PMM Lead, you’ll partner with product, strategy & ops, and GTM teams to drive awareness and adoption of various products.

We're looking for a scrappy, growth-oriented Product Marketing Manager (PMM) who is familiar with early-stage startups and knows how to translate product value into growth initiatives. You'll have the opportunity to build the marketing discipline for a strategic and emerging line of business– operating with a startup mindset and constantly iterating on new ways of driving growth for this product suite.

Responsibilities

• Build the go-to-market strategy for the self-serve product suite for startups, building the growth engine and driving adoption at different milestones of product maturity
• Define the positioning, messaging, and overarching narrative for Money Management direct products (Stripe Treasury + Cards + Capital + Atlas) that serve startups and SMBs
• Support product launches by defining audience segments, crafting launch narratives, coordinating cross-functional readiness, and executing launch activities
• Lead product announcements at major events like Sessions and Global Tours, including developing keynote narratives, activations and driving .com presence
• Partner with Product, Growth Marketing, and Analytics teams to create impactful growth and marketing campaigns that drive awareness and adoption on an ongoing basis
• Enable user-facing teams at Stripe, from Sales and User Operations, to understand the value of our products and competitive solutions (via pitch decks, FAQs, etc)

Who you are

• Be a storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience and differentiate Stripe. You have excellent verbal and written communication skills
• Lead with data. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
• Keep things organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track. You are able to manage highly interdependent, complex projects and keep various work streams on track
• Be ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
• Act as a team player. Product Marketers collaborate across the Marketing team and with basically every team at Stripe. You are able to work with a range of disciplines to execute on your work

Minimum requirements

• 8+ years of product marketing, growth marketing, or go-to-market experience
• Proven track record launching and scaling product-led growth motions (onboarding flows, in-product upsells, lifecycle email programs)
• Strong product instincts and strategic storytelling: ability to turn product capabilities into crisp positioning and narrative for keynotes, demos, and sales enablement
• Comfortable operating with a startup mindset: bias for action, comfortable with ambiguity, and able to iterate quickly and independently
• Be able to leverage data to proactively identify opportunities and drive impactful results
• Excellent written and verbal communication skills; able to translate technical features into customer-facing benefits
• Demonstrated ability to work collaboratively and effectively across cross-functional teams

Preferred skills

• Experience with financial products, fintech, or money management platforms
• Real-world founder or startup network and empathy: you've been a founder, business owner, or worked closely with inception-stage founders (YC or accelerator ecosystem experience is a plus) and can speak their language
• Experience adapting go-to-market strategies for international markets