Creative Marketing Specialist (Game)

About us

Our products are reaching top positions in their categories on the App Store and Google Play. 96 million people around the world use it. Our products are well-known among users from the US, UK, Canada, and leading European and Middle East countries.

We’re passionate about human connection and autonomy. We desire to grow our team in Turkey for a new product in the interactive story genre of lifestyle games.

About the job

We are looking for a Creative Marketing Specialist to join our growing marketing and product team. You’ll bridge data, psychology, and storytelling, analyzing trends, player motivations, and campaign results to craft compelling concepts for playable ads, UGC videos, and marketing campaigns. Your work will directly shape how millions of players feel, connect, and engage with our stories.

In this role, you will

Market & Trend Analysis

• Research and track trends in mobile games, entertainment, fashion, and social media (especially TikTok, Instagram, YouTube)
• Identify emerging aesthetics, storytelling tropes, and emotional hooks that resonate with our target audience (female and male VN players)
• Analyze competitor campaigns (MeChat, Love Sparks, Choices, Too Hot To Handle, etc.) and report what’s working and why
• Create weekly/monthly trend reports with actionable creative insights.

Data-Driven Creative Strategy

• Collaborate with the UA and Product teams to analyze campaign performance data (CTR, CPI, ROAS)
• Translate data insights into creative hypotheses and actionable recommendations
• Develop strategies for improving player engagement, retention, and LTV through creative storytelling
• Define emotional and narrative tones for marketing materials based on audience psychology.

Story & Concept Development

• Write short marketing stories, dialogue flows, and ad scripts (UGC, Playable, and Video Ads)
• Conceptualize emotional or fantasy-driven ad ideas (e.g., romantic tension, luxury lifestyle, drama, desire)
• Create character-driven marketing flows that align with game tone and audience fantasies
• Collaborate with narrative designers to ensure characters and scenarios remain authentic and appealing.

Collaboration & Creative Direction

• Work closely with Marketing Artists, UX/UI Designers, Narrative Designers, and Product Managers to ensure concepts are executable and consistent
• Provide clear creative briefs with storyboards, mood boards, and tone guidelines for each ad.
• Participate in feedback loops during production, ensuring that creative intent aligns with audience resonance
• Support UGC and influencer content development by guiding tone, story, and audience connection.

Reporting & Optimization

• Maintain a database of tested creative concepts and their performance results
• Evaluate what types of concepts, characters, or emotional tones perform best
• Create and present “Creative Learnings Reports” to guide future iterations
• Continuously refine storytelling and visuals to align with performance trends.

It's all about you

• 3+ years of experience in creative strategy, narrative design, or marketing in gaming, entertainment, or lifestyle brands
• Strong understanding of mobile game marketing and emotional storytelling
• Able to analyze and interpret performance data (CTR, CPI, ROAS) and translate them into creative actions
• Excellent storytelling and writing skills — especially for short-form, emotionally engaging narratives
• Deep understanding of player psychology and what drives engagement in romance, lifestyle, and drama genres
• Proficient in creating storyboards, briefs, and scripts for marketing use
• Comfortable collaborating with multidisciplinary teams (art, product, narrative, dev, UA)
• High awareness of social media trends and content virality (especially TikTok & Instagram).

What we offer

• Remote cooperation. Our teams collaborate from multiple cities and countries.
• Professional and personal growth. Regular performance reviews, education compensation, access to a corporate library, and flexibility to propose and test new ideas.
• Comfortable conditions. Competitive pay with regular raises, 20 paid days off, 15 paid sick days, flexible schedule, and up-to-date tools.
• Great benefits. Health insurance coverage, sports/lunch compensation, team events
• Highly skilled and friendly team. Work in a collaborative environment with creative professionals passionate about storytelling and innovation.

Hiring Process

• Intro call with HR
• Interview with Creative Director / Head of Product
• Bar Raising Interview
• Offer