Senior Data Analyst - Marketing

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

1. Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign.  We are the market leaders in Singapore with ~5% market share of all new business incorporations
2. Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
3. FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK.  We have around 500 staff with an intact startup mindset. 

We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years.  Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia.  

Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.

We're looking for Senior Data Analyst - Marketing that is excited about the following Mission and Outcomes.

Mission: Turn data from our Marketing & CRM sources into actionable insights for Sleek’s CEO, CRO, Marketing Leaders & CFO.  You will play a pivotal role in Sleek’s ability to scale profitably, working closely with many members of the leadership team.

**Outcomes:
**
1. Improve Monthly Leadership Reporting of Marketing: 

• include targets in Marketing dashboard 
• Drive revamp of Marketing Dashboard in Tableau, in a way that is clear and concise. Add visualizations most useful for users, remove little used sections

2. Improve Marketing department level reporting to drive better actions

• Improve page-level performance reporting and keyword mapping to support SEO
• Improve website analytics reporting (working closely with eCommerce team) to support improvements on conversion rates

3. Data integrity & Documentation: 

• Documentation: Ensure all key metrics and calculations are clearly documented in Confluence or Google Docs and pinned/ linked in our internal Wiki or Slack channels.  Language should be accessible to other Data Analysts and non-technical stakeholders.
• Ensure Channel attribution is representative of the true source of leads and customers. Drive improvements with various teams responsible of the input data (platform, CRM, eCommerce) to ensure maximum accuracy

4. Competitive Reporting: 

• Define & Build competitive reporting dashboards or tools to monitor & drive action

5. Data quality recommendations:

• Work with Tech, Product and Data Engineers to ensure data pipelines are robust and efficient, so that BigQuery is maintained as best as possible

6. Manage 1 intern + Collaborate with other Data Analysts:

• Even though you’ll be embedded within the functional team and working independently, you’ll need to contribute to an inclusive, friendly, knowledge sharing culture with other DAs. You will also manage 1 intern

To do this you will have

• A minimum of 8 years experience as a Data Analyst in Marketing.
• Strong Experience with Channel attribution & web analytics datasets.
• Strong SQL skills
• Experience with Tableau 
• Experience with CRM systems & data, Hubspot preferred
• Experience with AI-based data analytics, with recent models

Behavioural fit is also important at Sleek, and we will be looking for candidates that have a proven track record of embodying the below attributes in their recent roles:

Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.

Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self awareness and emotional intelligence.

Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.

Data driven: We are a data rich business with ~15,000 small customers.  Each decision we make can impact many more people than we realise - so it’s critical that we use sound data to support our strategies and review the success of our initiatives.

Can have tough conversations in a positive way: It’s not a matter of if, but when difficult interpersonal situations arise.  Disagreement, conflict and disappointment are a given in a fast moving business where people care about their work.  People that proactively have tough conversations with kindness build empathy, trust and great working relationships.

The interview process

The successful candidate will participate in the below interview stages. We anticipate the process to last no more than 3 weeks from start to finish.

Whether the interviews are held over video call or in person will depend on your location and the role. 

Screening Call with Talent Acquisition

A ~30 minute screening call with our Talent Acquisition Lead

Technical round

A ~60 minute analytics competency interview, where one of our senior Analysts will assess your general analytics skill set.

Technical Round 2 - Marketing Specific

A ~60 minute session with our Head of Performance Marketing. This round will focus on domain knowledge + problem solving frameworks.  

Behavioural fit assessment

A ~60 minute chat with our CRO

Offer + reference interviews

We’ll make a non-binding offer verbally or over email, followed by a couple of short phone or video calls with references that you provide to us. 

+++++

Requirement for background screening

Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role. 

This may include using external vendors to verify the below:

• Your education
• Any criminal history
• Any political exposure
• Any bankruptcy or adverse credit history

We will ask for your consent before conducting these checks.  Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.

By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.

Some other great things about working at Sleek…

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment. 

Flexibility: You’ll be able to work from home. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year

Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Additionally, you’ll be able to access our flexi benefits scheme for home office equipment or health and fitness expenditure. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.

Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.

Sleek is also a proudly certified B Corp.  Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.