Director, Trade Marketing

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Trade Marketing Director will lead strategic initiatives to generate marketplace demand for NBCUniversal’s advertising offerings, with a focus on agency, client, category, and portfolio-wide strategies. This role positions NBCUniversal as the industry’s most trusted media partner for driving ad sales revenue and maximizing media effectiveness for clients of all size

Reporting to the Vice President of Trade Marketing, this position will manage a team of 2+ marketing professionals, ranging from Interns to Managers.

Duties and Responsibilities:

• Develop and execute comprehensive trade marketing strategies that elevate NBCUniversal’s value proposition across agencies, clients, categories, and industry events.
• Create industry-leading B2B marketing materials and campaigns, including presentations, sizzle videos, social campaigns and immersive experiences.
• Oversee event strategy and premium development, ensuring best-in-class activations that strengthen client relationships.
• Partner with internal and external stakeholders (sales, programming, communications) to ensure consistent messaging and alignment.
• Liaise with external partners (vendors, clients, industry organizations or partners)
• Lead cross-platform initiatives that showcase NBCUniversal’s capabilities and innovation.
• Manage and mentor a team of marketing professionals, foster growth and collaboration.

Qualifications

• 8+ years of experience in media, agency, or client-side marketing with a focus on advertising sales support
• Proven ability to lead and project manage strategic marketing campaigns and events from concept to execution.
• Strong understanding of the advertising marketplace and category dynamics.
• Bachelor’s Degree, or equivalent work experience

Desired Characteristics:

• General understanding of the advertising marketplace across various platforms.
• Experience in media marketing and the advertising sales process.
• Expertise in B2B branding development, strategy, and execution.
• Strategic thinker with strong leadership and interpersonal skills, able to influence at all levels.
• Self-starter with exceptional organizational, project, and event management skills.
• Highly organized, detail-oriented, and able to manage multiple projects under tight deadlines.
• Excellent oral and written communication skills.
• Meticulous with a keen eye for detail, organization, and design.
• Innovative mindset with positive energy and flexibility.
• Ability to lead and motivate direct reports and cross-functional teams.
• Proficiency in Microsoft Office and presentation tools; Adobe Creative Suite and Ceros experience preferred.

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Beginning January 2026, this will increase to four days per week.

Salary range: $125,000 - $150,000 (bonus + long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.